Blog: Fresher Than Chris
Niche: Menâ€™s Fashion/Style
Founder: Christian Law
On the runway of fashion blogging there is a plethora of coverage for the ladies, but few sites dedicated strictly to menâ€™s style. Helping to fill that void is Chris Law, who runs Fresher Than Chris. From his base of operations in Brooklyn, NY, the 29 year-old offers fashion coverage and education for plus-sized men, those on a budget and those seeking a medium ground between jeggings-tight pants and overly-urban Timberlands. Thus far Lawâ€™s sartorial advice has won him recognition as a finalist for Best Style and Fashion Blog by the 2009 Black Weblog Awards and a feature in the February 2012 issue of Ebony magazine. Now, Law, whoâ€™s looking to add interactive elements to his site and launch a clothing line in 2013, shares his style, blogging and business insights as part of BlackEnterprise.comâ€™s Black Blogger Month.
I started blogging becauseâ€¦
I love menâ€™s fashion and wanted a platform to discuss menswear for all. I wanted to teach men how to dress better and present fashion and style to them in a way that didnâ€™t make them feel uncomfortable.
My biggest influences areâ€¦
Tom Ford and June Ambrose. Although they are not bloggers, I respect their talent, their drive and their consistency. They’ve also perfected the art of using one lane to get them to many other lanes; be it Tom Ford, who started in design and that has expanded to writer and director. Those qualities help you to be a better blogger and are the reasons I’ve done well to date. Â For blogging, while I respect and am a fan of a lot of blogs, my influence in terms of blogging is the general public.
Fresher Than Chris stands out becauseâ€¦
Iâ€™m not just taking pictures of myself in cool clothes in SoHo streets. Iâ€™m providing true education through fashion editorials, with designer spotlights and so forth.
The biggest mistake I ever made in business wasâ€¦
Taking a job I wasnâ€™t passionate about. It was styling an up-and-coming hip-hop group.
What I learned from that wasâ€¦
I canâ€™t fake the fresh. I didn’t believe in the project and thus my styling wasn’t the best. The financial payout wasn’t worth it. I do my best work for things I believe in. Align yourself with projects that you can be proud of, not projects that pay a certain amount.
I define â€śfreshâ€ť asâ€¦
A strong sense of style that catches your eye and is worth talking about in a good way.Â Fresh is about putting your best foot forward and always presenting yourself in the best light.
I realized blogging was a business whenâ€¦
I read in Black Enterprise that The YBF.com creator [Natasha Eubanks] was making at least $1 million a year.
Networking is important in the digital space becauseâ€¦
Itâ€™s not who you know, itâ€™s who knows you. Networking is important because business is all about relationships.