NAACP and McDonald’s Launch Project H.E.L.P.

It's a healthy eating, lifestyle, and physical activity initiative

McDonald's and NAACP Launch Project H.E.L.P.The NAACP and McDonald’s announced a year-long commitment toward addressing health disparities and providing health education in communities of color throughout the nation. Project H.E.L. P. (Healthy Eating, Lifestyles and Physical Activity) is focused on low-income and underserved communities.

“The NAACP is encouraging communities of color across the nation to be actively engaged in conversations about health issues that disproportionately affect African-Americans,” said Niiobli Armah IV, director of Health Programs for the NAACP. “The NAACP health department is committed to health and wellness, focusing on obesity reduction as one of the core risk factors of chronic disease. Working with McDonald’s will enhance our ability to educate and connect members of our community to these health forums, pioneering sustainable pathways to a healthy life.”

Project H.E.L.P will launch in several major markets including, New York City, Washington, D.C., Houston, and Chicago. Local NAACP chapters will utilize grant funds to help with making informed decisions regarding health and nutrition.

“McDonald’s is excited about the work we are doing with the NAACP in African-American communities,” said Rob Jackson, McDonald’s U.S. marketing director. “This program reinforces our national commitment to inform our customers about the importance of balanced eating and active lifestyle and it also aligns perfectly with our initiatives to support the community 365 days a year.”

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