Following on the heels of Michael ‘Blue’ Williams’ gun initiative in New York, Snoop Lion and MTV have teamed up with Jewelry For A Cause to sell unisex bracelets with unique serial numbers from illegal firearms returned through the buyback programs in Newark, NJ.
“It’s a movement we want generations to recognize, embrace, and get behind. We’ve seen a lot of senseless acts of violence involving guns recently—too many have lost their lives, too many families have been destroyed. Like my friends at MTV, I want to be a part of the change that will help bring peace,” Snoop Lion says in statement.
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