The <a href="http://www.blackenterprise.com/2011/01/04/follow-black-enterprise-at-the-consumer-electronics-show/"><strong>2011 Consumer Electronics Show</strong></a> is in full swing and thanks to Technology Editor Marcia Wade Talbert <strong>BlackEnterprise.com</strong> is in the building. She’s already reported on some of the <a href="http://www.blackenterprise.com/2011/01/05/ces-press-day-accessories-for-the-road-warrior/">cool accessories for the road warrior</a> but yesterday came the announcement of two enterprising entertainers getting into the technology business as <strong>Chris “Ludacris” Bridges</strong> and <em><strong>Black Enterprise</strong></em> <a href="http://www.blackenterprise.com/2011/01/01/the-many-faces-of-50/">cover subject</a> <strong>Curtis “50 Cent” Jackson</strong> unveiled their brand new headphone lines. However, they aren’t the first celebrities to make noise in the technology arena, so <strong>BlackEnterprise.com</strong> takes a look back at the other headphone head honchos while also highlighting 50 and Ludacris’ pairs.
<strong>SLEEK BY 50 CENT:</strong> The result of a partnership between Curtis “50 Cent” Jackson and <a href="http://sleekby50cent.com" target="_blank">Sleek Audio</a>, these headphones are billed as “the new standard for wireless hybrid performance. Using klear technology, Sleek deliver a unique audio experience for listeners both wirelessly or wired. Available later this year for an estimated $350 a pair, Sleek headphones will be the first in a series of audio products to be delivered to the market.
<strong>SOUL BY LUDACRIS:</strong> Chris “Ludacris” Bridges also added headgear to his business portfolio with the announcement of deal with Signeo to release SOUL by Ludacris. The line will feature not just one headphone but five variations, including the SL300 noise-cancelling headphones, two on-ear models (SL150 and SL100) and two more sets of earbuds (SE99 and SE48). Available later this year, each pair is touted as allowing consumers to “experience that feeling with each listen.”
<strong>BEATS BY DR. DRE:</strong> Credited as spearheading the celebrity headphone market, Andre “Dr. Dre” Young and Monster released his popular <a href="http://beatsbydre.com/" target="_blank">Beats By Dr. Dre</a> headphones in 2007. Providing studio-quality sound and noise isolation that allow consumers to stop hearing and actually listen to the minute details of a song. Designed for the true music aficionado in mind, they carry a big price tag but an even bigger bang.
<strong>DIDDY BEATS:</strong> Released by Monster, Sean “Diddy” Combs’ <a href="http://www.diddybeats.com/" target="_blank">Diddy Beats</a> in-ear headphones feature ControlTalk Universal Noise Isolation in a compact package. Retailing for $180 a pair, they pack quite an audio punch.
<strong>ROC NATION AVIATOR HEADPHONES:</strong> Shawn “Jay-Z” Carter teamed up with Skullcandy to release the <a href="http://www.skullcandy.com/aviator/#" target="_blank">Roc Nation Aviator headphones</a>. Crafted with stainless steel, aluminum and poly carbonate, they feature spring hinges, an optics-inspired poly carbonate speaker housing and premium polished surface, creating a lens quality fit and finish.
I have seen recently that celebrities are showing up with head sets and I think it is awkward too.
http://www.devaughnburkeinc.com DeVaughn Burke
Is it me or is this a waste of time and energy. I’ve never been interested buying a celebs head phone. It doesn’t make business SENSE to me.
Tech Nerd
I think it’s a good business move for Dr. Dre..since sound clarity and engineering go hand in hand. Most Producers and engineers overlook the importance of a good head phone mix. But 50 cent and Ludacris?? Not a good look!
JFrink2
I think this all goes with branding, licensing and marketing. Many of the products that we buy today aren’t necessarily manufactured by the company that’s selling it. Luda and 50 are extending their brands into what has become an accessory market. Let’s not forget that Lady Gaga, Diddy and Justin Beiber have all done the same thing recently via partnerships with Dr. Dre and his line of headphones that if I’m not mistaken are Monster Headphones underneath Dr. Dre’s brand. I will say thought that Dr. Dre has been hands on with the engineering and sound of his product. I’m not sure if we can say the same for the others. I still think it makes good business sense to leverage your brand!
2.0 out of 5 stars Worked fine for a week then speptod working I receved the order promptly, however, the earphones only worked for aout a week and then all of a sudden speptod working.
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The first headphones we are going to talk about are the Monster Beats by Dr. Dre Studio High Definition Headphones. When you first see the product packages you know you are going to be getting a high quality product, the packaging is absolute stunning. The quality of the headphones themselves is also top-notch, you can see why these headphones are used widely across the globe thanks to their stunning looks, it is usually rare to find a set of headphones that not perform really well but also look great. The actual quality of the headphones is also very good, the headphones have built-in noise cancellation that basically cancels out the surrounding sound so that you are endorse only in the music. This feature of the wireless beats headphones headphones work really well. A slight problem that we and many other people have experienced when using this headphones is the fact that the sound leakage that come from the cheap beats by dre headphones while use is quite loud, for example if you were sitting on a bus then you bet that at least half of the bus will hear your music.Open monster beats by dre headphones, such as foam ear-pad models and several sports designs, are acoustically transparent and enable outside sound being heard with the monster beats studio headphones wearer, however, many from your sound will likely be audible to anyone near to well. They work effectively with portable devices, minus the worry of pulling or damaging thin wires, or getting tangled within them. Sealed models are ideal for private listening, in which you don wish the sound to get heard by others, as well as which means you don annoy others in quiet environments!
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