VH1 No. One Cable Network Among Black Viewers

BET and OWN were next on list for black audiences at the end of June

Image: Thinkstock)

Image: Thinkstock)

The 2014 BET Awards was the big winner for most watched cable shows in black households. The cable special set a record for total viewing audience. However, black viewership dropped by 6% from last year’s total audience, from 7 million to 6.5 million, reports Target Market News.

During the last week of June, VH1 was the most watched cable network during prime time in black households, with 8.1 million viewers across four shows. BET took second place with its single airing of its awards show. Third place went to OWN, which booked 5.4 million for four shows.

The total number of viewers for the Top 25 most popular cable offerings among black viewers, according to Nielsen, was up 11% from the previous week to 34.8 million. Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African American television audience is the largest minority segment in Nielsen’s measurement samples.

Top 25 Cable Shows in Black Households

Rank | Program | Network | AA Rating | AA Share | AA Viewers 2+(000)

1 BET AWARDS SHOW BET 26.2 38.2 6,576
2 LOVE & HIP HOP ATLANTA VH1 15.5 24.3 3,389
3 HAVES AND THE HAVE NOTS OWN 12.7 18.5 2,662
4 HIT THE FLOOR VH1 10.3 15.0 2,281
5 LOVE & HIP HOP ATLANTA VH1 8.0 11.5 1,686
6 WWE ENTERTAINMENT USA 5.8 8.4 1,235
7 NBA DRAFT ESPN 5.7 9.2 1,099
8 ZAPPED DISNEY 5.5 9.6 1,348
9 WWE ENTERTAINMENT USA 5.5 8.0 1,096
10 GIRL MEETS WORLD DISNEY 5.2 8.4 1,279
11 THE BOONDOCKS ADULT
SWIM
5.1 7.4 1,028
12 HAVES AND THE HAVE NOTS OWN 5.1 7.4 1,072
13 WWE FRI NIGHT SMACKDOWN SYFY 4.6 7.9 1,005
14 WWE ENTERTAINMENT USA 4.6 7.2 993
15 HOLLYWOOD EXES VH1 4.4 6.7 778
16 BAD GIRLS CLUB OXYGEN 4.3 6.8 814
17 HAVES AND THE HAVE NOTS OWN 4.3 6.7 780
18 LOVE THY NEIGHBOR OWN 3.8 5.8 943
19 I DIDNT DO IT DISNEY 3.6 5.9 836
20 FAMILY GUY ADULT
SWIM
3.5 5.0 690
21 MARRIED TO MEDICINE BRAVO 3.5 5.0 585
22 AMERICAN DAD ADULT
SWIM
3.4 5.6 719
23 AMERICAN DAD ADULT
SWIM
3.4 5.1 648
24 AMERICAN DAD ADULT
SWIM
3.4 5.0 675
25 AMERICAN DAD ADULT
SWIM
3.4 4.9 638

Source: The Nielsen Co.

 

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