Khrōma means “color” in Greek. Both small businesses, one based in Florida, another in California, are fighting to stop the Kardashians from using the name.
“It kills any possibility of ever going into a department store,” said Michael Rey III co-owner of Chroma Makeup Studio in Beverly Hills. “The global reach of the Kardashians and their ability to flood the market took the name. Our Chroma is lost. Anytime a client mentions Chroma, they’ll say, ‘Kardashian Khroma?’”
Read more at CNN Money.