3 Effective Tactics to Make Money By Blogging

A thorough understanding of today’s digital landscape will set you up for blogging success

(Image: Getty Images)
(Image: Getty Images)

To make money blogging, you will first need to understand the Internet’s current landscape. Content might be king, but it’s also becoming quite overwhelming. When it comes to creating content, you need to focus not only on the value of what you produce but also how you are going to promote it.

[Related: 6 Things You Can Do Every Week to Grow Your Personal Brand]

Below, we are going to look at three of the most effective ways to make money blogging in 2016. Each of these methods will help you build out your content, target your audience and get people to convert to a revenue model once they hit your site.

Google AdSense

Google is the largest search engine in the world. They make billions of dollars every year from advertisers who want to appear at the top of their search results. Google AdSense is based on this same principle. Through their AdSense program, Google is able to display this type of advertising on millions of other sites, giving the site owner a small percentage of the advertiser revenue.

This method works so well for two reasons: It’s extremely simple to set up, and only relevant advertisements will be displayed on your site (based off of the written content). For a new site owner or blogger, Google AdSense is the easiest way to make money online. You only need to place a simple line of code on your site to start serving banner ads. Google does the rest.

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Zac Johnson has 20 years of experience in the online marketing and business space. You can learn more about Zac at http://zacjohnson.com and through his latest online learning course and community at http://blogging.org.

BusinessCollective, launched in partnership with Citi, is a virtual mentorship program powered by North America’s most ambitious young thought leaders, entrepreneurs, executives and small business owners.