‘Fem-advertising’ is a fairly new marketing buzzword used to describe inspiring campaigns championing girls and women around the world. And statistics prove that beyond empowering women, the latest trend to hit the marketing/advertising world is paying off for brands. A 2014 SheKnows Fem-vertising survey released the following statistics:
- Over 50% of women polled bought a product because they liked how the brand and their advertising portrays women.
- 51% of women like pro-female ads because they believe they break down gender-equality barriers.
- 81% said ads that positively portray women are important for younger generations to see.
- 71% of respondents think brands should be responsible for using advertising to promote positive messages to women and girls.
In a refreshing twist, brands are also including diverse and relatable women in their marketing campaigns. Check out 3 brands making the commitment to redefining beauty and success.
Carol’s Daughter: Born and Made. According to Carols Daughter, the BORNandMADE campaign is not just a campaign; it’s a commitment. Created to celebrate beauty, the natural hair company teamed up with I AM THAT GIRL, who inspires girls to know their self-worth.
As stated on their website: “Together we are empowering women all over the world to be who they are truly BORNandMADE to be – not who others think they’re ‘supposed’ to be.” The campaign has garnered the support from everyone including British Singer/Songwriter Estelle and Image Activist Michaela Angela Davis to Actress Constance Zimmer.
[Below: Watch Video]
Watch Founder of Carol’s Daughter talk “BORNandMade”
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