How to Find Your Brand’s Red Sole

Christian Louboutin's iconic red soles offer a lesson for entrepreneurs on making a brand distinctive

Christian Louboutin's Iconic Sole (Net-a-porter.com)

In a recent post on FastCompany.com, writer Josh Linkner wrote about what entrepreneurs can learn from the iconic red bottoms of superstar designer Christian Louboutin coveted women’s shoes.

“The sole of every single Louboutin shoe is painted bright red. Pantone 187C, to be exact. Every boot, pump, and stiletto is adorned with this brilliant red color. While high-fashion designers routinely copy each other’s ideas, Louboutins have captured the hearts (and wallets) of the luxe crowd around the world because they are unique. Special. Different. Remarkable.

At up to $1800 a pair, I’m sure the quality is good and the assembly is professional. But that’s not what women buy them. Women buy that alluring red sole. That’s what Louboutin is known for. It’s what makes his shoes distinctive.

Volvo is known for safety. Wal-Mart is known for everyday low prices. BB King is known for making the blues pour directly from his soul into his guitar…”

What’s the one thing that makes your company or brand stand out?

Read more of this article on how to find your brand’s red sole on FastCompany.com

ACROSS THE WEB
  • Ryan

    I’ve been a llttie uninspired by the shoes this season and I don’t wear pumps often. But, these! My god, I just adore them in a way inanimate objects probably shouldn’t be adored!