Who are you connecting with on social media sites? Who's connecting with you? More importantly, why are you connected, and how are you using your presence in social media to advance your career, business, financial and lifestyle objectives? These are the questions we had in mind when we created this new BlackEnterprise.com feature, Social Media Connection. Lots of magazines, web sites, bloggers, etc. share all kinds of lists of who's who on Twitter and other social media sites. Our goal with Social Media Connection is to go a little deeper. Each week, we'll profile an entrepreneur, business expert, celebrity or other key influencer in a unique way: breaking down their presence on social media site by siteâ€”focusing on their favoritesâ€”and getting their insights on how they use that presence to achieve their business goals. Our objective is to give you insights and ideas from the most successful entrepreneurs, professionals and experts engaged in social media, insights you can use to achieve your own goals. To introduce this new feature, which will appear every Thursday, I've volunteered, as the editor-in-chief of BlackEnterprise.com, to be the guinea pig.