Tag Archives: advertising

Andre-Woolery-art-300x232

Advertising Man Finds His True Calling in the Arts

Andre Woolery went from pushing ads to art, pushing creative boundaries with his one-of-a-kind thumbtack portraits

Bored with the advertising world, Andre Woolery refocused his energy on the arts and revolutionized…

By Amber McKynzie

Posted: Tags: , , , , , , , , , , , , , , ,
(Image: Democratic Alliance Youth)

Interracial Ad Sparks Controversy in South Africa

A recent political poster causes a stir in the post-apartheid nation

A political ad created by the student wing of the Democratic Alliance party, which shows…

By Sade K. Muhammad

Posted: Tags: , , , ,
TWITTER:   I know that this is probably an obvious one, but how do you really engage with Twitter? Do you use it as a personal tool to connect with others? Promote your business? Both? Do you need a personal and business account? I would say, it all depends. I have one account for me personally, which I also use professionally. When my new book, Chasing Youth Culture And Getting It Right, is published in April, I will be using another account for book tweets only. I want to make sure that those messages go to people who want data on youth marketing specifically. So the moral of this story is, know your target market. Your tweets will have a greater impact if you’re really focused on who you’re trying to reach.

Twitter Acquires Internet Security Startup Dasient

In an effort to beef up security, the popular microblogging site purchased the three-year-old Internet security firm

On Monday, Twitter attained Dasient, a security startup offering malware protection for businesses.

By Janel Martinez

Posted: Tags: , , , , , , , ,
(Image: Getty)

Steve Stoute Talks America’s ‘Tanning’ with Jay-Z In New Series

The former music exec talks with Jay-Z about Watch The Throne and hip-hop's impact on global appeal

The Huffington Post announced a new web series called The Tanning Effect featuring music exec…

By BlackEnterprise.com

Posted: Tags: , , , , ,
Few can deny the impact Dr. Bill Cosby has made in entertainment. From being the first African American to play a leading role in a TV show on NBC’s I Spy (1965-68) to making his self titled series The Cosby Show No. 1 on the same network almost 20 years later, he has withstood the test of time in Hollywood as a writer, producer, director, actor, composer and more. More than just an entertainer with over 2.3 million Twitter followers (@BillCosby), Cosby has managed to evolve his sphere of influence and remain relevant through his philanthropic efforts, advertising, public speaking, business acumen and involvement in academia. BlackEnterprise.com Decodes the iconic Dr. Bill Cosby. —Kevin Clark

Bill Cosby Decoded: A Family-Friendly Brand

The comedian and philanthropist has blazed trails in television, advertising and more

From comedian to actor to educator and philanthropist, Bill Cosby has done it all and…

By Kevin L. Clark

Posted: Tags: , , , , , , , , , , , , , , , , , , , ,
Author, music executive and entrepreneur Steve Stoute.

Steve Stoute Explains the ‘Tanning of America’

The advertising guru shares strategies from his new book and how brands can tap into the youth market

Former music executive turned advertising/marketing expert Steve Stoute explains why corporate America needs to tap…

By Tomika Anderson

Posted: Tags: , , , , , , , , , , , , , , , , , ,
Nivea-Ad-300x232

Nivea Pulls Controversial Ad After Claims of Racism

The international skin care company apologizes for offensive ad

The international skin care company apologizes for its recent and arguably racist print ad for…

By BlackEnterprise.com

Posted: Tags: , , , , , , , , ,
Earl G. Graves Sr., Chairman & Publisher, Black Enterprise

Holding the Ad Industry Accountable to Black Consumers

When most people consider the importance of black-owned media, they tend to focus on the…

By Earl G. Graves, Sr.

Posted: Tags: , , , , , , , , , ,
Sheen leveraged his fame and twitter following to big bucks (Image: Getty)

Tweets For Sale: Getting Paid in 140 Characters or Less

Is it a #winning strategy or false advertisement when celebrities get paid to tweet?

Is it a #winning strategy or false advertisement when celebrities get paid to tweet?

By Janee Bolden

Posted: Tags: , , , , , , , , , , , , , , , , , ,
Happy-businesswoman

12 Things Every Entrepreneur Needs to Succeed in Marketing

Tina Wells continues dishing out invaluable advice with this 12-step program to a better business strategy

#gallery-1 {
margin: auto;

By Tina Wells

Posted: Tags: , , , , , , , , , , , ,
Against a backdrop in which the buying power of  African-Americans continues to grow and digital media has increasingly become the medium of choice for consumers, BLACK ENTERPRISE unveils its first-ever roster of Top Executives in Marketing & Advertising in our February 2011 issue. Ranging from C-suite professionals to BE 100s leaders, these men and women promote the world's most celebrated brands through initiative and innovation. They engage consumers using traditional mediums and social media, target influential multicultural segments and generate millions in revenues in the process. To give you an idea of the creativity and savvy of these high-powered professionals—our full list includes more than 100 execs—we have identified 12 with campaigns that demonstrate why they deserve to be among our best and brightest.

12 Top Innovators of Marketing and Advertising

African Americans not only have buying power, they take control in the boardrooms that market and advertise to us

Against a backdrop in which the buying power of African Americans continues to grow…

By BlackEnterprise.com

Posted: Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Producing Success

For 40 years, Central City Productions has broken barriers in syndicated television

In the late 1960s, a colleague approached Don Jackson who was then an advertising sales…

By Marcia Wade Talbert

Posted: Tags: , , , , , , , , , , , , , ,

Making Cultural Connections

With its bold strategic vision, GlobalHue produces a powerful and profitable campaigns for clients seeking to reach a multicultural world.

Donald A. Coleman isn’t concerned about his daughter taking over the reins of his business.…

By Sonia Alleyne

Posted: Tags: ,

Report Criticizes Lack of Diversity in Super Bowl Ads

Ninety-four percent of ad agency creative directors were white males, none were people of color

Of the 52 professionally produced ads by advertising agencies aired during Super Bowl XILV this…

By Deborah Creighton Skinner

Posted: Tags: , , , , , , ,

Luxury Brand Advertising Often Absent in Black Media

Experts say black buying power often overlooked

In some affluent circles, the expectation to wear luxury apparel is the same across all…

By Marcia Wade Talbert

Posted: Tags: , , ,
The campaign to introduce more black people to careers in the advertising industry is named the fictional ad exec played by Eddie Murphy in the film Boomerang

The Boomerang Effect

Movie character inspires one man to promote change in the advertising industry

Early last year, the NAACP, in conjunction with Washington, D.C.-based law firm Mehri & Skalet,…

By Tamara E. Holmes

Posted: Tags: , , , , , , , , , ,

Google Shows Renewed Vigor With Robust 4Q Results

SAN FRANCISCO (AP) — Google Inc. appears to have regained its financial stride after wobbling…

By Associated Press

Posted: Tags: , , , , ,

GlobalHue Named Multicultural Agency of the Decade

AdWeek lauds agency's evolution into mainstream

GlobalHue, the largest multicultural advertising and marketing agency in the U.S., was named Multicultural Agency…

By Deborah Creighton Skinner

Posted: Tags: , ,

My Beef With Black Business

Black-owned companies need to spend more money with black-owned media

Our businesses leave BE and other black media hanging. When Forbes, Business Week or The…

By Zachary Raynell Rinkins

Posted: Tags: , , , ,

Social Networking for Business Intelligence

Learn all you can about your clients, competitors

Real estate agents use social media networks like Twitter to get into the minds of…

By Bridget McCrea

Posted: Tags: , ,