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Tag Archives: advertising

Hot Ad Mess: Is Lack of Color in the Advertising Biz to Blame for MJB/Burger King Snafu??

After official Mary J. Blige response, I'm still shaking my head

As the Burger King chicken wrap hoopla continues, questions arise about lack of diversity in…

By Janell Hazelwood

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UPDATE: Burger King Pulls Chicken Ad, But Damage to Mary J. Blige Brand Already Done

We all make mistakes. Here are a few suggestions for a better brand move

After an outpour of backlash about a Mary J. Blige commercial that raises more than…

By Janell Hazelwood

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Mary J. Blige, the Multi-Platinum Chicken Peddler? Say It Ain’t So

Adding a side-eye-worthy endorsement to the brand just doesn't make sense

Joining the ranks of chicken-eating stereotypes, the multi-platinum singer adds an endorsement to the brand…

By Janell Hazelwood

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UBR Spotlight: Marketing Maven Teneshia Jackson Warner

More on the entrepreneurs, business strategies and economic news on The Urban Business Roundtable

This week on The Urban Business Roundtable, women’s history maker Teneshia Jackson Warner, founder of…

By Alfred Edmond, Jr.

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Twitter Brand Pages Roll Out to All Advertisers

Brands will be able to promote a tweet to the top of the profile timeline

Last week Twitter launched brand pages to all active advertisers on their social media platform.…

By Marcia Wade Talbert

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Advertising Man Finds His True Calling in the Arts

Andre Woolery went from pushing ads to art, pushing creative boundaries with his one-of-a-kind thumbtack portraits

Bored with the advertising world, Andre Woolery refocused his energy on the arts and revolutionized…

By Amber McKynzie

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Interracial Ad Sparks Controversy in South Africa

A recent political poster causes a stir in the post-apartheid nation

A political ad created by the student wing of the Democratic Alliance party, which shows…

By Sade K. Muhammad

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Twitter Acquires Internet Security Startup Dasient

In an effort to beef up security, the popular microblogging site purchased the three-year-old Internet security firm

On Monday, Twitter attained Dasient, a security startup offering malware protection for businesses.

By Janel Martinez

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Steve Stoute Talks America’s ‘Tanning’ with Jay-Z In New Series

The former music exec talks with Jay-Z about Watch The Throne and hip-hop's impact on global appeal

The Huffington Post announced a new web series called The Tanning Effect featuring music exec…

By BlackEnterprise.com

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Bill Cosby Decoded: A Family-Friendly Brand

The comedian and philanthropist has blazed trails in television, advertising and more

From comedian to actor to educator and philanthropist, Bill Cosby has done it all and…

By Kevin L. Clark

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Steve Stoute Explains the ‘Tanning of America’

The advertising guru shares strategies from his new book and how brands can tap into the youth market

Former music executive turned advertising/marketing expert Steve Stoute explains why corporate America needs to tap…

By Tomika Anderson

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Nivea Pulls Controversial Ad After Claims of Racism

The international skin care company apologizes for offensive ad

The international skin care company apologizes for its recent and arguably racist print ad for…

By BlackEnterprise.com

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Holding the Ad Industry Accountable to Black Consumers

When most people consider the importance of black-owned media, they tend to focus on the…

By Earl G. Graves, Sr.

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Tweets For Sale: Getting Paid in 140 Characters or Less

Is it a #winning strategy or false advertisement when celebrities get paid to tweet?

Is it a #winning strategy or false advertisement when celebrities get paid to tweet?

By Janee Bolden

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12 Things Every Entrepreneur Needs to Succeed in Marketing

Tina Wells continues dishing out invaluable advice with this 12-step program to a better business strategy

By Tina Wells

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12 Top Innovators of Marketing and Advertising

African Americans not only have buying power, they take control in the boardrooms that market and advertise to us

Against a backdrop in which the buying power of African Americans continues to grow…

By BlackEnterprise.com

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Producing Success

For 40 years, Central City Productions has broken barriers in syndicated television

In the late 1960s, a colleague approached Don Jackson who was then an advertising sales…

By Marcia Wade Talbert

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Making Cultural Connections

With its bold strategic vision, GlobalHue produces a powerful and profitable campaigns for clients seeking to reach a multicultural world.

Donald A. Coleman isn’t concerned about his daughter taking over the reins of his business.…

By Sonia Alleyne

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Report Criticizes Lack of Diversity in Super Bowl Ads

Ninety-four percent of ad agency creative directors were white males, none were people of color

Of the 52 professionally produced ads by advertising agencies aired during Super Bowl XILV this…

By Deborah Creighton Skinner

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Luxury Brand Advertising Often Absent in Black Media

Experts say black buying power often overlooked

In some affluent circles, the expectation to wear luxury apparel is the same across all…

By Marcia Wade Talbert

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How To

Equifax hack

After 143 Million Left Vulnerable by Equifax Hack, Here’s What You Can Do

The Equifax hack could be the largest data theft involving Social Security numbers, which is…

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JavaScript Developer

How She Became a Full Stack JavaScript Developer In 5 Intensive Months

My biggest lesson learned was overcoming limitations I had put on myself regarding what I…

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