Tag Archives: black consumers

Be a great storyteller 

Storytelling is the most important point of your mobile strategy and should be integrated into everything you do. Optimize your site for mobile since large portions of your customers are going to experience your messaging from mobile devices.  Also, brand consistency is key so make sure your loyal and potential clients can access your messaging. Lastly, think in sound bites. You want to communicate compelling, concise information when you post content. Have your customers wanting more.

Blacks in the U.S. Gaining Wealth and Education Faster Than Other Groups

Study paints often overlooked picture of strength and resilience

“When Black consumers see how much power they have, it will change the way African…

By Stacey Tisdale

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nba logo

Black Viewers Bolster NBA Playoff Ratings

People of color are tuning into the game in large numbers

The NBA, airing 11 games for the week, drew in 15.2 million total viewers, compared…

By Michael Tolbert

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Blacks Most Likely to Shop on Mobile Devices, Study Finds

Blacks like to go online using their mobile phones and tablets

Blacks shop on mobile devices 27 percent more than other races

By Makkada B. Selah

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Earl G. Graves Sr., Chairman & Publisher, Black Enterprise

Holding the Ad Industry Accountable to Black Consumers

When most people consider the importance of black-owned media, they tend to focus on the…

By Earl G. Graves, Sr.

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Photo: Quantrell Colbert

Buy Black

A circle of Atlanta professionals turns high-minded talk into community action

If there’s one thing Chandra R. Thomas knows for sure, it’s that you can support…

By Aisha I. Jefferson

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Comcast Teams with Burrell to Target African-American Consumer

Insiders still wonder if the mega media company serious about diversity

Insiders still wonder if the mega media company serious about diversity

By Aisha I. Jefferson

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POLL: How Often Do People Ask You For A Hookup?

Is the expectation that you'll offer your products or services for free a minor annoyance or a drag on your business?

TAKE OUR POLL: One of the challenges facing many black small business owners is the…

By Alfred Edmond, Jr.

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Celebrating Black Business

Frederick E. Jordan and John William Templeton crusade to raise awareness with a month of recognition in August

Frederick E. Jordan didn’t have many financing options when he started his engineering and construction…

By Jason Evers Roberson

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Why I Hate The Hookup

Want to support black entrepreneurs? Stop hitting them up for freebies

One of the biggest drags on black economic empowerment is “the hookup”: black people expecting…

By Alfred Edmond, Jr.

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8. I Will Support the Creation and Growth of Minority-Owned Businesses

Disposable income in the black community is still on the rise. Black buying power today…

By Carolyn M. Brown

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