Tag Archives: black spending power

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Black Spending Power is Growing, Neilsen Reports

Through technology, Blacks are vital consumers to advertisers

Through technology, Blacks are vital consumers to advertisers

By Gerren Keith Gaynor

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(Image: Thinkstock)

Black Enterprise Unites with African-American Media Companies for #INTHEBLACK Campaign

The #INTHEBLACK initiative, which launches today, will inform the advertising community and consumer audience about black spending power

Leading African-American media entities are uniting to bring awareness of black buying power to large…

By BlackEnterprise.com

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Earl G. Graves Sr., Chairman & Publisher, Black Enterprise

Holding the Ad Industry Accountable to Black Consumers

When most people consider the importance of black-owned media, they tend to focus on the…

By Earl G. Graves, Sr.

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