Tag Archives: black spending power
Black Spending Power is Growing, Neilsen Reports
Through technology, Blacks are vital consumers to advertisers
Through technology, Blacks are vital consumers to advertisers
By Gerren Keith Gaynor
September 25, 2012
Tags: black consumer market, black spending power, Neilsen
Black Enterprise Unites with African-American Media Companies for #INTHEBLACK Campaign
The #INTHEBLACK initiative, which launches today, will inform the advertising community and consumer audience about black spending power
Leading African-American media entities are uniting to bring awareness of black buying power to large…
By BlackEnterprise.com
June 25, 2012
Tags: #INTHEBLACK, black spending power, Burrell Communications, Essence Communications, HuffPost Black Voices, The Grio, The Root, TVOne, Vibe Media Group
Holding the Ad Industry Accountable to Black Consumers
When most people consider the importance of black-owned media, they tend to focus on the…
