Tag Archives: branding

Chasing-Youth-Culture-cover-300x232

Book Review: Chasing Youth Culture and Getting It Right

Buzz Marketing Group CEO Tina Wells urges you to market to teens, tweens and young adults not by age alone, but by tribe

In her new book “Chasing Youth Culture and Getting It Right: How Your Business Can…

By Alfred Edmond, Jr.

Posted: Tags: , , , , , , , , , ,
Entrepreneur-network-300x230

Speed Networking: How to Brand and Promote Yourself in 2 Minutes

Expert tips from one of our Black Enterprise Entrepreneurs Conference facilitators

Expert tips from one of our Black Enterprise Entrepreneurs Conference facilitators

By Karen Taylor Bass

Posted: Tags: , , , , , ,
(Image: File)

OWN Ratings a Reflection of Inconsistent Branding?

With her network’s ratings sliding, can Oprah transfer her brand from one platform to the next?

With her network’s ratings sliding, can Oprah transfer her brand from one platform to the…

By Janel Martinez

Posted: Tags: , , , ,

3 Easy Ways to Solidify Your Personal Brand

Tina Wells explains why marketing yourself matters, whether youre an entrepreneur or not

Marketing is a reality of our everyday lives. Everywhere we turn, we see it, smell…

By Tina Wells

Posted: Tags: , , , , , , , ,

WATCH: Diddy & Other Grammy Attendees Talk Branding

On hand for the Grammies, BlackEnterprise.com caught up with a few artists & producers about the business of music

Combs discusses branding before being honored by SESAC
Last week the entire music industry converged on…

By Anslem Samuel

Posted: Tags: , , , , , , , , ,

4 Ways Your Small Business Can Topple the Industry Giant

Successful entrepreneurs who have beaten their Goliaths

low angle view of a businessman throwing a javelinGet ready to go up against the…

By Alan Hughes

Posted: Tags: , , ,
Most may view Nicki Minaj as just another rapper/singer/performer; but the multi-faceted entertainer is much more than that, she’s a bankable brand that’s only just begun to blossom. In a few short years, Nicki has influenced trends through her music and unmistakable fashion sense, and her involvement in cosmetics, television, hair and even the floral industry (Nicki has exclusive pink collection bouquets available on flowers.com for Valentine’s Day) has helped spike sales and visibility for a number of ancillary brands. Whether her detractors like it or not, Ms. Minaj is a one-woman marketing guru. BlackEnterprise.com takes a look at some of the brands the young starlet has—directly or indirectly—helped bolster by association. —Andreas Hale (Images: Getty)

Nicki Minaj’s Branding Power Decoded

More than just an artist, the rap phenom has built a bankable brand in a few short years that businesses are buying into

Most may view Nicki Minaj as just another rapper/singer/performer; but the multi-faceted entertainer is much…

By Andreas Hale

Posted: Tags: , , , , , , , , , , , , , , , , , , , , , , , , , ,
Offer rental space to barbers and braiders. Making room for stylists with multiple talents will bring in a new and diverse clientele.  Now would be a great time to learn to braid well, or brush-up on the services that barbers usually perform.

9 Tips to Keep Black Salons in Business

Expert advice on how to weather the haircare industry storm

Here are 9 tips to keep black salons marketable and in business.

By Arlice Nichole

Posted: Tags: , , , , , ,

5 Tips for Showing Your Clients Love During the Holidays

Even in a tough economy, you can find ways to say thanks to your customers

Here are 5 tips for showing your clients and customers appreciation during the holidays.

By Janell Hazelwood

Posted: Tags: , , , , , ,

How to Introduce Your Brand

3 ways to change public perception about a product or service

Most people know what to expect from a gym membership. So when retired middleweight boxing…

By Tamara E. Holmes

Posted: Tags: , , , , ,
lois222

Fashion Week 2010: Top Model Talks Longevity Post-Catwalk

Surviving a tough economy, Lois Samuels continues expanding her brand

Former model Lois Samuels tackled the challenge of surviving a recession to keep her line…

By Simone S. Oliver

Posted: Tags: , , , , , , ,

Celebrity Side Hustle: Skateboarder Terry Kennedy Stakes His Claim on the Industry

The scoop on the entrepreneurial pursuits of athletes, entertainers and other stars

Professional skateboarder Terry Kennedy talked with BlackEnterprise.com about how he’s making his mark on the…

By Janell Hazelwood

Posted: Tags: , , , , , , , , , , ,
shutterstock_59220472

Style Biz: 4 Tips for Licensing Your Fashion Brand

Insider tools for fashion and beauty industry success

Here are three key things to consider before seeking to license your fashion brand.

By Janell Hazelwood

Posted: Tags: , , , , , , , , , , , , ,
JanelSmith_edited-1

Style Biz: How to Leverage Hair Shows Into Dollars

Insider tools for fashion and beauty industry success

Entrepreneur and celebrity stylist Janel Smith offers these tips on how to make the most…

By Janell Hazelwood

Posted: Tags: , , , , , , , , , , , , , , , ,
Daisy Purple

Style Biz: How to Get Exposure for Your Designs

Insider tools for fashion and beauty industry success

In the fashion industry, image reigns supreme. The wrong pitch can make or break chances…

By Janell Hazelwood

Posted: Tags: , , , , , , , , ,

7 Tips To Marketing Your Authentic Self

Follow these steps and a career as a paid speaker could be yours

Have you ever thought of getting paid for all the professional advice you dish out…

By Karen Taylor Bass

Posted: Tags: , , , ,

Celebrity Side Hustle: Singer LeToya Luckett Talks Retail

The scoop on the entrepreneurial pursuits of athletes, entertainers and other stars

When it came to investing in a second store, finding the right location and having…

By Janell Hazelwood

Posted: Tags: , , , , , , , , ,

9 Steps for Working Smoothly With Friends and Family

What's the protocol for balancing business objectives with personal relationships?

Entrepreneurship is not an easy game – especially during an economic downturn. Most entrepreneurs are…

By Karen Taylor Bass

Posted: Tags: , , , , , , ,
DaymondJohn

Backtalk with Daymond John

The "Godfather of Urban Fashion" shares key lessons on branding and entrepreneurial success

Businessman and self-made millionaire Daymond John is best known for his ’90s clothing line FUBU—“For…

By Sonia Alleyne

Posted: Tags: , , , , , , , ,

How To Turn Your Business into a Franchise

Get started expanding your brand model

Becoming a franchisor can be a cost effective way to grow your business with a…

By Renita Burns

Posted: Tags: , , , , , , , , , ,