Meet The Black Entrepreneur Launching Her Own Brand of Menstrual Cups

Meet The Black Entrepreneur Launching Her Own Brand of Menstrual Cups

Gayneté Jones has always been passionate about creating a more sustainable world and using her impact to help others in her community. After the creator behind the Freedom Slay podcast spoke to one of her guests during a segment about innovative products, she got the idea to create her own products geared toward women’s health.

Jones is the founder of Best, Periodt., menstrual cups designed to be a more sustainable and healthier alternative to commonly used tampons and pads. She got the idea to create the brand after her own experiences dealing with harmful pads that weren’t good for the body or the environment. According to Rewire, many tampons and pads carry toxins that can lead to health issues down the line.

“I wanted to fix this. Our cups can hold up to 8 pads worth of blood and come with a cute, hygienic yellow carrying case instead of the lint-producing cotton baggies others do,” she tells BLACK ENTERPRISE via email.

“I also noticed a huge gap in the market for a fresh, authentic, education-focused, gender-neutral, high-quality menstrual cup brand for millennials that actually spoke to me and my peers. For these reasons and so many more, I wanted to provide a solution to fill the many voids in the market in a non-stuffy way. I wanted to shake up the fem health care space. To breathe some much-needed life into it if you will.”

The company’s online store launched this week after Jones spent time developing the brand and funding herself through the early start-up stages. She also added a philanthropic side to her brand, donating a dollar from every sale to support organizations fighting against child trafficking. In addition, proceeds will also be allocated for other initiatives, including access to menstrual supplies in low-income areas.

“Period poverty is also a real issue everywhere. Simply ask a guidance counselor in your area if they have students request access to pads/tampons,” Jones says.

“Many others miss school during the week of their period because their family simply cannot afford menstrual care. And it isn’t just students. Many adults also miss days of work. And many who are homeless are also without this basic necessity.”


Gaynete Jones is a Black Enterprise contributor.