Tag Archives: Jeep

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Jalen Rose Dedicates Himself to Educating Detroit’s Children

The former NBA player partners with Jeep to provide a safe haven for Detroit's next generation

Through a partnership with Jeep, former NBA player Jalen Rose gives back to the children…

By Darralynn Hutson

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Just as the U.S. auto industry was expected to return to the fast lane, following the worst economic recession since the Great Depression, certain segments could be brought to a screeching halt this summer. With Japan’s recent earthquake affecting new-vehicle production both here and abroad, coupled with the civil unrest in the Middle East—which is driving up gas prices to unprecedented levels—many consumers in the market for a new (or used) ride over the next few months are in for a bumpy ride. Here, are five ways in which the earthquake in Japan could affect car sales—and you—this summer.

5 Ways the Earthquake in Japan Could Affect Car Sales & You

With numerous automakers based in Japan, the recent quake could have a trickle down effect on your next purchase

With numerous automakers based in Japan, the recent quake could have a trickle down effect…

By Jeff Fortson

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Against a backdrop in which the buying power of  African-Americans continues to grow and digital media has increasingly become the medium of choice for consumers, BLACK ENTERPRISE unveils its first-ever roster of Top Executives in Marketing & Advertising in our February 2011 issue. Ranging from C-suite professionals to BE 100s leaders, these men and women promote the world's most celebrated brands through initiative and innovation. They engage consumers using traditional mediums and social media, target influential multicultural segments and generate millions in revenues in the process. To give you an idea of the creativity and savvy of these high-powered professionals—our full list includes more than 100 execs—we have identified 12 with campaigns that demonstrate why they deserve to be among our best and brightest.

12 Top Innovators of Marketing and Advertising

African Americans not only have buying power, they take control in the boardrooms that market and advertise to us

Against a backdrop in which the buying power of African Americans continues to grow…

By BlackEnterprise.com

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