marketing Archives - Page 6 of 11 - Black Enterprise

Tag Archives: marketing

Social Media Strategies for Crisis Communications Presented at Free Webinar

Survey: Advertisers Prefer Twitter Over Facebook

Brands to increase social media spend as part of overall marketing budget

According to Ad Age, marketers reported spending slightly more on digital and social media, but…

By Carolyn M. Brown

Posted: Tags: , , , , ,

Money-Making Networking Moves For Entrepreneurs

Upgrade your net worth with this strategy

If you’re a small business owner, this networking strategy is tailored for you.

By Carolyn M. Brown

Posted: Tags: , ,

Selling Your Most Valuable Product: You

Here’s how you can influence people to buy into you and your product or service

Regardless of the profession, everyone must sell himself or herself in some capacity. Think elevator…

By Carolyn M. Brown

Posted: Tags: , , ,
The New Loyalty Is Not Just About Transactions; It's About Interactions

Loyalty Is Not Just About Transactions; It’s About Interactions

Real loyalty isn't created at the close of the sale

Companies who truly value interactions develop ways to reward and recognize loyal customers beyond points,…

By C. Daniel Baker

Posted: Tags: ,

Why Your Small Business Needs a Marketing Plan

It will help you attract and keep loyal customers and better compete against competitors

Here are 10 questions you need to ask yourself when building your marketing plan

By Carolyn M. Brown

Posted: Tags: , , , , ,
conroe brooks

How Two Actors Made a Business Out of ‘Flash-Mobs’

Flash Mob America: How a growing dance craze became a full-fledged production company

Actors Conroe Brooks and Staci Lawrence were so moved by the memorial service held for…

By Carolyn M. Brown

Posted: Tags: , , , , , , ,
Social Media Strategies for Crisis Communications Presented at Free Webinar

Who Should Manage a Company’s Social Media Presence?

When it comes to your company's social media strategy, who should take the lead?

Overseeing an organization’s social media efforts usually overlaps departments. Here’s how to decide who in…

By C. Daniel Baker

Posted: Tags: , , ,

A Great Place for Marketing

Samplesaint’s geo-fencing service gets customers in a shopping frame of mind no matter where they are

Essentially, consumers can receive push notifications from a brand when they physically enter geographic locations…

By Marcia Wade Talbert

Posted: Tags: , , , , , ,

Ella Curry: Publishing Positioner for Many Popular Black Authors

Savvy businesswoman behind the success of many bestselling authors

Ella Curry, of EDC Creations Media Group, marketed books of many well-known, bestselling authors including…

By Sasha King

Posted: Tags: , , , , , , , ,

Cool Jobs: Mark Walker Brings Star (Marketing) Power to Hollywood

In order to get blockbuster results, this exec infuses hard work, passion

With more than two-decades in Hollywood, this executive brings his commitment to accepting nothing but…

By Gil Robertson

Posted: Tags: , , , , , , , ,

Alcohol Advertising Disportionately Targets Black Youth

John Hopkins study reveals racial disparity in alcohol advertising

John Hopkins study reveals racial disparity in alcohol advertising

By Gerren Keith Gaynor

Posted: Tags: , , , ,

Strategies For Nailing Down Perfect Blog or Company Name

How to come up with the next Groupon or Google

How to come up with the next Groupon or Google

By Gerren Keith Gaynor

Posted: Tags: , , , ,

Tiffany Warren Advocates for Diversity in Advertising Industry with ADCOLOR

We caught up with the founder of ADCOLOR to discuss her career in advertising and the importance of diversity within the advertising industry

Founder of ADCOLOR discusses her career in advertising and the importance of diversity within the…

By Amanda Miller Littlejohn

Posted: Tags: , , , , , , ,

CEO Suzan McDowell On Marketing And Building A Brand

McDowell talks about working with clients and marketing basics

McDowell talks about working with clients and marketing basics

By Black Enterprise

Posted: Tags: , ,

Meet Your Small Business University Instructor: Tina Wells

For the Black Enterprise Small Business University, this marketing expert offers tips to grow your business.

Tina Wells, social media influencer, offers tips to grow your business for the Black Enterprise…

By Demetria Irwin

Posted: Tags: , , , , , , , , , , ,

Entrepreneurs: Learn How to Create Marketing Buzz for Your Business

Register for Black Enterprise's Small Business University NOW and learn how to build and grow your business! Plus enter for a chance to win more than $50,000 in prizes

Register for the Black Enterprise Small Business University NOW and learn how to build and…

By Elayne Fluker

Posted: Tags: , , , , , , , ,

UPDATE: Burger King Pulls Chicken Ad, But Damage to Mary J. Blige Brand Already Done

We all make mistakes. Here are a few suggestions for a better brand move

After an outpour of backlash about a Mary J. Blige commercial that raises more than…

By Janell Hazelwood

Posted: Tags: , , , , , , , , , , ,

UBR Spotlight: Construction Firm CEO Marjorie Perry

More on the entrepreneurs, business strategies and economic news on The Urban Business Roundtable

This week on The Urban Business Roundtable, women’s history maker Marjorie Perry, founder of MZM…

By Alfred Edmond, Jr.

Posted: Tags: , , , , , , , , , , , , ,

UBR Spotlight: Marketing Maven Teneshia Jackson Warner

More on the entrepreneurs, business strategies and economic news on The Urban Business Roundtable

This week on The Urban Business Roundtable, women’s history maker Teneshia Jackson Warner, founder of…

By Alfred Edmond, Jr.

Posted: Tags: , , , , , , , , , , , ,

How Marketing Can Bring Your Brand Back to the Top

One of GM's top marketing gurus plans to take the Cadillac brand back to its former glory

As the Vice President of Marketing for Cadillac, Don Butler leads product planning, marketing, advertising…

By Alan Hughes

Posted: Tags: , , , , , , , , ,

How To

3 (Non-Creepy) Ways to Follow-up After a Networking Event

If you’ve ever exchanged contact information at a networking event, then waited too long to…

Read More »
women in business

How Women in Business Can Help Other Women Break Barriers

Considering women of color are the fastest-growing group of entrepreneurs in the United States, BlackEnterprise.com…

Read More »