Tag Archives: marketing

Skilled orators are savvy marketers by definition. Take for instance, Shawn “Jay-Z” Carter. The rapper-turned-businessman can deem a product cool or passé simply by how he flips it in a verse. But does Jay-Z co-signing a brand in rhyme necessarily equal a boost in its respective sales? Here, BlackEnterprise.com takes a look at some products that have been name-checked by the influential orator over the years, and how they fared in the aftermath. —Alvin Blanco (Images: Getty)

Jay-Z’s Marketing Power Decoded

Some people merely speak things into existence, but the influential music mogul speaks brands into profits

Skilled orators are savvy marketers by definition. Take for instance, Shawn “Jay-Z” Carter. The rapper-turned-businessman…

By Alvin Blanco

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Against a backdrop in which the buying power of  African-Americans continues to grow and digital media has increasingly become the medium of choice for consumers, BLACK ENTERPRISE unveils its first-ever roster of Top Executives in Marketing & Advertising in our February 2011 issue. Ranging from C-suite professionals to BE 100s leaders, these men and women promote the world's most celebrated brands through initiative and innovation. They engage consumers using traditional mediums and social media, target influential multicultural segments and generate millions in revenues in the process. To give you an idea of the creativity and savvy of these high-powered professionals—our full list includes more than 100 execs—we have identified 12 with campaigns that demonstrate why they deserve to be among our best and brightest.

12 Top Innovators of Marketing and Advertising

African Americans not only have buying power, they take control in the boardrooms that market and advertise to us

Against a backdrop in which the buying power of African Americans continues to grow…

By BlackEnterprise.com

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5 Tips for Showing Your Clients Love During the Holidays

Even in a tough economy, you can find ways to say thanks to your customers

Here are 5 tips for showing your clients and customers appreciation during the holidays.

By Janell Hazelwood

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4 Tips on How You Can Become a Consultant

Use your base of knowledge to rebound from a layoff or make money moonlighting

There’s no question, a layoff can hinder the best laid plans. But for those with…

By Renita Burns

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5 Qs for Jamilah B. Creekmur: The Business Mind Behind AllHipHop.com

How she increased the company's value to $17 million

BlackEnterprise.com talked with Jamilah B. Creekmur about the business model behind AllHipHop.com

By Renita Burns

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Thinking About Self-Publishing? Here’s What You Need to Know

Former COO Jamilah Creekmur explains why you need to know how to do more than write

Since her departure as chief operating officer from the highly successful AllHipHop.com, Jamilah B. Creekmur…

By Renita Burns

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Tips for Effective E-mail Marketing

How to build your list and engage your members

You’re trying to ramp up your marketing efforts but things are at a standstill. Sure…

By Renita Burns

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Franchise Insider: BBQ Eatery Seeks Franchise Success

How to be a successful franchisee or franchisor

Carmen Lemons turned a decades-old family run business into a franchise and is now marketing…

By Renita Burns

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Celebrity Side Hustle: Skateboarder Terry Kennedy Stakes His Claim on the Industry

The scoop on the entrepreneurial pursuits of athletes, entertainers and other stars

Professional skateboarder Terry Kennedy talked with BlackEnterprise.com about how he’s making his mark on the…

By Janell Hazelwood

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Franchise Insider: How to Boost Lagging Sales

How to be a successful franchisee or franchisor

Scott Jewett, senior adviser at iFranchise Group, offers advice on how to rebound if sales…

By Renita Burns

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Style Biz: How to Leverage Hair Shows Into Dollars

Insider tools for fashion and beauty industry success

Entrepreneur and celebrity stylist Janel Smith offers these tips on how to make the most…

By Janell Hazelwood

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Franchise Insider: Figuring Out Franchising

How to be a successful franchisee or franchisor

Among the challenges facing franchisees, the economy tops the list. Here are a few factors…

By Tennille M. Robinson

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Style Biz: How to Get Exposure for Your Designs

Insider tools for fashion and beauty industry success

In the fashion industry, image reigns supreme. The wrong pitch can make or break chances…

By Janell Hazelwood

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Motivating the Troops

A food network executive believes that finding the passionate makes for successful leadership

Named one of the “Top 50 Most Influential Minorities in Cable” in 2007, 2008, and…

By Sonia Alleyne

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How To Turn Your Business into a Franchise

Get started expanding your brand model

Becoming a franchisor can be a cost effective way to grow your business with a…

By Renita Burns

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Common Talks Branding, Social Media, and Business Moves

His strategy: Stick to your core values

Grammy-winning artist, actor, and entrepreneur Common spoke with BlackEnterprise.com about successfully building a brand, marketing,…

By Renita Burns

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8 Ways to Improve Your Elevator Pitch

Perfect your pitch with these tips

Crafting the perfect elevator speech is both an art and a science in which the…

By Alan Hughes

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A Lasting Engagement

A consumer products professional works to create the ultimate brand experience for buyers

Cooper is responsible for developing new consumer engagement models and marketing programs tailored to such…

By Brittany Hutson

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Social Media: Things That Make you Go “Oops!”

Our experts offer these tips for getting the most out of your digital media tools.

Don’t be these people: The Joiner who hops on every social network with no clear…

By Dale Coachman

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10 Tips for Writing a Winning E-Book

Use these quick and easy steps to get published

With the advent of technology – we crave information immediately, passionately and succinctly. An electronic…

By Karen Taylor Bass

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