Tag Archives: marketing

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Tribal Marketing: How to Make Sure Your Business Reaches Its Target Audience

Targeting millennials? Buzz Marketing CEO Tina Wells helps you get into the minds of your customers

Targeting millennials? Buzz Marketing CEO Tina Wells helps you get into the minds of your…

By Tina Wells

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Want to know more about being (or raising) a teenpreneur to become a future CEO? Join us at Black Enterprise's Entrepreneurs Conference taking place in Atlanta May 22-25 and attend out Teenpreneurs Program. Learn from veteran entrepreneurs, develop leadership skills, get tips on starting your business and more. As an incentive, BLACK ENTERPRISE is offering a $200 discount for early registration. Just visit blackenterprise.com/ec to register and enter code BEDG295.

10 Tips for Teenpreneurs

Former teen CEO Tina Wells gives her tips on getting an early start on launching your new business

Check out the photo gallery loaded with tips.

By Tina Wells

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Is this what you're waiting for? WAKE UP!!! Time to get real.

7 Most Valuable Plays of a Young Boss

Successful power moves of today's young leaders

Successful power moves of today’s young leaders

By Janell Hazelwood

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3 Easy Ways to Solidify Your Personal Brand

Tina Wells explains why marketing yourself matters, whether you’re an entrepreneur or not

Marketing is a reality of our everyday lives. Everywhere we turn, we see it, smell…

By Tina Wells

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Happy-businesswoman

12 Things Every Entrepreneur Needs to Succeed in Marketing

Tina Wells continues dishing out invaluable advice with this 12-step program to a better business strategy

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By Tina Wells

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I started my first company, Buzz Marketing Group, when I was just 16. So I definitely have some experience being a teenpreneur. I was so lucky and fortunate to start my business at that age, and to continue to have it grow and be successful all these years later. Even though it was tough, there were so many more benefits to launching a business. So if you’re a teenpreneur or know of a teenpreneur, here are some of my tips to get you started.--Tina Wells (Follow me on Twitter at @tinacwells)

6 Tips for a Stress-Free You

Be Nexter Tina Wells provides her tips on staying calm, cool and collected on the job or in your business

Tina Wells, CEO of Buzz Marketing Group and author of Chasing Youth Culture and Getting…

By Janel Martinez

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WATCH: Diddy & Other Grammy Attendees Talk Branding

On hand for the Grammies, BlackEnterprise.com caught up with a few artists & producers about the business of music

Combs discusses branding before being honored by SESAC
Last week the entire music industry converged on…

By Anslem Samuel

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4 Ways Your Small Business Can Topple the Industry Giant

Successful entrepreneurs who have beaten their Goliaths

low angle view of a businessman throwing a javelinGet ready to go up against the…

By Alan Hughes

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Skilled orators are savvy marketers by definition. Take for instance, Shawn “Jay-Z” Carter. The rapper-turned-businessman can deem a product cool or passé simply by how he flips it in a verse. But does Jay-Z co-signing a brand in rhyme necessarily equal a boost in its respective sales? Here, BlackEnterprise.com takes a look at some products that have been name-checked by the influential orator over the years, and how they fared in the aftermath. —Alvin Blanco (Images: Getty)

Jay-Z’s Marketing Power Decoded

Some people merely speak things into existence, but the influential music mogul speaks brands into profits

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By Alvin Blanco

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Against a backdrop in which the buying power of  African-Americans continues to grow and digital media has increasingly become the medium of choice for consumers, BLACK ENTERPRISE unveils its first-ever roster of Top Executives in Marketing & Advertising in our February 2011 issue. Ranging from C-suite professionals to BE 100s leaders, these men and women promote the world's most celebrated brands through initiative and innovation. They engage consumers using traditional mediums and social media, target influential multicultural segments and generate millions in revenues in the process. To give you an idea of the creativity and savvy of these high-powered professionals—our full list includes more than 100 execs—we have identified 12 with campaigns that demonstrate why they deserve to be among our best and brightest.

12 Top Innovators of Marketing and Advertising

African Americans not only have buying power, they take control in the boardrooms that market and advertise to us

Against a backdrop in which the buying power of African Americans continues to grow…

By BlackEnterprise.com

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5 Tips for Showing Your Clients Love During the Holidays

Even in a tough economy, you can find ways to say thanks to your customers

Here are 5 tips for showing your clients and customers appreciation during the holidays.

By Janell Hazelwood

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4 Tips on How You Can Become a Consultant

Use your base of knowledge to rebound from a layoff or make money moonlighting

There’s no question, a layoff can hinder the best laid plans. But for those with…

By Renita Burns

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5 Qs for Jamilah B. Creekmur: The Business Mind Behind AllHipHop.com

How she increased the company's value to $17 million

BlackEnterprise.com talked with Jamilah B. Creekmur about the business model behind AllHipHop.com

By Renita Burns

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Thinking About Self-Publishing? Here’s What You Need to Know

Former COO Jamilah Creekmur explains why you need to know how to do more than write

Since her departure as chief operating officer from the highly successful AllHipHop.com, Jamilah B. Creekmur…

By Renita Burns

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Tips for Effective E-mail Marketing

How to build your list and engage your members

You’re trying to ramp up your marketing efforts but things are at a standstill. Sure…

By Renita Burns

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Franchise Insider: BBQ Eatery Seeks Franchise Success

How to be a successful franchisee or franchisor

Carmen Lemons turned a decades-old family run business into a franchise and is now marketing…

By Renita Burns

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Celebrity Side Hustle: Skateboarder Terry Kennedy Stakes His Claim on the Industry

The scoop on the entrepreneurial pursuits of athletes, entertainers and other stars

Professional skateboarder Terry Kennedy talked with BlackEnterprise.com about how he’s making his mark on the…

By Janell Hazelwood

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Franchise Insider: How to Boost Lagging Sales

How to be a successful franchisee or franchisor

Scott Jewett, senior adviser at iFranchise Group, offers advice on how to rebound if sales…

By Renita Burns

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Style Biz: How to Leverage Hair Shows Into Dollars

Insider tools for fashion and beauty industry success

Entrepreneur and celebrity stylist Janel Smith offers these tips on how to make the most…

By Janell Hazelwood

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Franchise Insider: Figuring Out Franchising

How to be a successful franchisee or franchisor

Among the challenges facing franchisees, the economy tops the list. Here are a few factors…

By Tennille M. Robinson

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