Tag Archives: marketing
10 Tips for Writing a Winning E-Book
Use these quick and easy steps to get published
With the advent of technology – we crave information immediately, passionately and succinctly. An electronic…
By Karen Taylor Bass
Are You Sticky?
An executive learns how to create messages that resonate in the workplace
Élan Corp. plc., a neuroscience biotechnology company specializing in biopharmaceuticals and drug technologies that support…
By Marcia A. Reed-Woodard
Standing Firm
Getting the most from customers without lowering your prices
Gray Haile, a corporate law firm in Washington, D.C., ended 2008 on a high note,…
By Tamara E. Holmes
Part II: Score A-List PR on a Shoestring Budget
Leverage your presence among professional networks and on the Web
Now that you’ve begun to implement the steps from “Part I: Score A-List PR on…
By Karen Taylor Bass
Score A-List Public Relations on a Shoestring Budget
Find success with do-it-yourself marketing
So, how do A-list celebrities and corporations secure that ultimate public relations campaign that has…
By Karen Taylor Bass
FUBU Founder Talks About Building Your Brand
Daymond John helps your brand get noticed
Your brand is your business. Establishing a trusted reputation amongst consumers can mean the difference…
By Renita Burns
Brand Sidibe: Confident and Consistent
Follow her example by using bold authenticity to stand out in the marketplace
The competition to secure an opportunity can be challenging – entrepreneurs must deliver a consistent…
By Karen Taylor Bass
Pep Talk: Getting Support for Social Networking Venture
How to capture your niche
I created an empowerment organization and social networking site for plus-size women in 2006, but…
By Tennille M. Robinson
Branding From the Inside Out
An insurance professional sells internally first to get bottom-line results
When one thinks of building a brand, they automatically assume that the brand is for…
By Benice Atufunwa
From Tiger to Elephants, Lizards And Frogs
Has your image taken a hit? Take a cue from Accenture's new re-branding strategy
Accenture may have gotten lost in the “woods,” but they somehow ended up in the…
