Megan Thee Stallion has another job to add to her resume. Natural hair care brand Mielle Organics announced that it has selected the “Body” rapper to be its first global ambassador. The new role comes as the company plans to embark on an aggressive growth strategy to expand its brand reach and customer base.
“Mielle has seen phenomenal growth in many key categories and the addition of Megan Thee Stallion as our global ambassador will further fuel our continued expansion and reshape the beauty industry,” said COO Melvin Rodriguez in a press statement.
The news also comes after the company shared news of its high growth in revenue stating that it has experienced over a 40% increase in sales and new customers as its looks to grow that number going into 2021.
“We are excited to partner with the leading female rapper to realize our global trajectory and to pursue new avenues of engagement that will bring new customers to our products,” CEO Monique Rodriguez said in the statement. “By teaming with Megan, we are well-positioned to explore and expand our product lines to continue to meet the needs of our clients.”
The entertainer shared a new video campaign flaunting her natural hair with the brand on her Instagram last week as the brand announced that it will be the first in a digital marketing series.
“I’m excited to represent a global haircare brand that is Black-owned and women-led,” Megan said in the statement. “It’s an incredible feeling to become an ambassador for a beauty brand that uplifts women to stand in their natural beauty.”
Founded in 2014, Mielle is sold nationally at Sally, Target, Kroger, CVS, Walgreens, Walmart, Rite Aid, HEB, internationally in Europe, Africa, and at www.mielleorganics.com.
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