Tag Archives: marketing

Pep Talk: Multitasking to Achieve Your Goals

How to manage your daily life while starting a business

I’ve always dreamed of opening a clothing boutique. With low overheard, I’ve launched it online.…

By Tennille M. Robinson

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Savvy Solutions: Social Media Marketing 101

Doing more online and off to attract customers

To promote my character entertainment business I use a Website and MySpace account, and I…

By Tennille M. Robinson

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Team Player

How a marketing professional leverages in-house collaborations to grow business objectives

Collaboration between key departments, or key stakeholders, allows for creative, out-of-the-box solutions to business objectives.…

By Sean Drakes

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Is Your Brand Bold, Beautiful, & Determined?

It may be trite but it is very true: First impressions are everything

How do you create the perfect brand – in life and in business? Branding is…

By Karen Taylor Bass

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Savvy Solutions: How to Get Paid as a Consultant

Establishing (and sticking to) a pricing strategy is key

I presented a marketing proposal to a company where I formerly interned. We are into…

By Tennille M. Robinson

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Building Security for Business Success

Savvy CEO tells how to get the most out of your business

Mary Parker, president and CEO of All(n)1 Security, grew her company from one woman at…

By Maya Payne Smart

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The Boomerang Effect

Movie character inspires one man to promote change in the advertising industry

Early last year, the NAACP, in conjunction with Washington, D.C.-based law firm Mehri & Skalet,…

By Tamara E. Holmes

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Pep Talk: Marketing an Independent Film

I recently directed and produced a short film. I have entered it into several independent…

By Tennille M. Robinson

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Reinvent Your Business

A first-hand account of a companys rebirth

Randal D. Pinkett and Lawrence M. Hibbert watched their educational training firm MBS Educational Services…

By Tamara E. Holmes

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GlobalHue Named Multicultural Agency of the Decade

AdWeek lauds agency's evolution into mainstream

GlobalHue, the largest multicultural advertising and marketing agency in the U.S., was named Multicultural Agency…

By Deborah Creighton Skinner

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Poll: Sponsors Snub Tiger Woods, but Consumers Remain Loyal

Purchases not influenced by golf phenom's infidelity

Results from a BlackEnterprise.com poll reveal that the majority of respondents won’t let the infidelity…

By LaToya M. Smith

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Tweak Your Social Media Strategy

Goals, standards vital in using a valuable tool

For business owners hoping to cash in on social media, consistency is the key. “Think…

By Tamara E. Holmes

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Location, Location, Location

Choose a commercial retail space that suits your business

Finding the right location for your small business may seem as simple as finding a…

By Marcia Wade Talbert

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Carrying the Load Together

Cooperative buying gives businesses a competitive edge

During periods of economic uncertainty, people tend to find ways to band together and minimize…

By Marcia Wade Talbert

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Transforming Web Traffic into Foot Traffic

Turn online prospects into paying customers

It’s the holy grail for bricks-and-mortar businesses with a Web presence: The online prospect who…

By Bridget McCrea

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Multiple Rights Deals Changing How Record Labels Make Money

Evolving '360' model allows companies to gain more revenue

A burgeoning business model is changing the way record labels do business and forcing musicians…

By Renita Burns

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Social Networkers for Hire

Companies are increasingly looking to social media specialists to market their brand and connect with consumers

The last thing Aliya S. King expected to find in her inbox back in May…

By Brittany Hutson

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Social Networkers for Hire

Companies are increasingly looking to social media specialists to market their brand and connect with consumers

The last thing Aliya S. King expected to find in her inbox back in May…

By Brittany Hutson

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From Blogging to Business

How to find entrepreneurial success in social media

For Angela Benton, a layoff two years ago gave her the opportunity to explore a…

By Renita Burns

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Pop-Up Stores Provide Lucrative Alternative For Small Businesses

Temporary spaces serve as effective marketing tools

Savvy entrepreneurs and larger retailers are opening up temporary stores, or “pop-ups” in empty storefronts,…

By Marcia Wade Talbert

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