Tag Archives: marketing

Reinvent Your Business

A first-hand account of a company’s rebirth

Randal D. Pinkett and Lawrence M. Hibbert watched their educational training firm MBS Educational Services…

By Tamara E. Holmes

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GlobalHue Named Multicultural Agency of the Decade

AdWeek lauds agency's evolution into mainstream

GlobalHue, the largest multicultural advertising and marketing agency in the U.S., was named Multicultural Agency…

By Deborah Creighton Skinner

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Poll: Sponsors Snub Tiger Woods, but Consumers Remain Loyal

Purchases not influenced by golf phenom's infidelity

Results from a BlackEnterprise.com poll reveal that the majority of respondents won’t let the infidelity…

By LaToya M. Smith

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Tweak Your Social Media Strategy

Goals, standards vital in using a valuable tool

For business owners hoping to cash in on social media, consistency is the key. “Think…

By Tamara E. Holmes

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Location, Location, Location

Choose a commercial retail space that suits your business

Finding the right location for your small business may seem as simple as finding a…

By Marcia Wade Talbert

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Carrying the Load Together

Cooperative buying gives businesses a competitive edge

During periods of economic uncertainty, people tend to find ways to band together and minimize…

By Marcia Wade Talbert

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Transforming Web Traffic into Foot Traffic

Turn online prospects into paying customers

It’s the holy grail for bricks-and-mortar businesses with a Web presence: The online prospect who…

By Bridget McCrea

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Multiple Rights Deals Changing How Record Labels Make Money

Evolving '360' model allows companies to gain more revenue

A burgeoning business model is changing the way record labels do business and forcing musicians…

By Renita Burns

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Social Networkers for Hire

Companies are increasingly looking to social media specialists to market their brand and connect with consumers

The last thing Aliya S. King expected to find in her inbox back in May…

By Brittany Hutson

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Social Networkers for Hire

Companies are increasingly looking to social media specialists to market their brand and connect with consumers

The last thing Aliya S. King expected to find in her inbox back in May…

By Brittany Hutson

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From Blogging to Business

How to find entrepreneurial success in social media

For Angela Benton, a layoff two years ago gave her the opportunity to explore a…

By Renita Burns

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Pop-Up Stores Provide Lucrative Alternative For Small Businesses

Temporary spaces serve as effective marketing tools

Savvy entrepreneurs and larger retailers are opening up temporary stores, or “pop-ups” in empty storefronts,…

By Marcia Wade Talbert

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Shaking Things Up

Now is the time to go after new market niches

With the economic downturn persisting and companies continuing to tighten their belts, it seems that…

By Bridget McCrea

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Five Ways to Reach Mature Consumers

Are you overlooking a viable market?

Companies spend a lot of time studying up on baby boomers, Generation X and Generation…

By Bridget McCrea

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Image Innovator

Public relations entrepreneur finds success by going against the grain

Unlike the many entrepreneurs who learn the ropes by working full time in their field…

By Tamara E. Holmes

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Ready, Set, Grow

Taking your business to the next level is a strategic process that requires consideration and planning

We all know that entrepreneurs rock to the beat of a different drummer. That’s how…

By Tennille M. Robinson

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Dare to Take a Chance

With one risky move, an entrepreneur scores big

One executive with Waterlicious, a Marina Del Rey, California-based water manufacturer found an unconventional way…

By Tamara E. Holmes

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Don’t be Afraid–Twitter Won’t Bite

What some think is a beast can be consumer's best friend

There’s a monster lurking in the shadows. The million-headed beast reveals itself from the midst…

By Renita Burns

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Knockout Branding Techniques

Former champ turned multi-venture entrepreneur hits the right target

George Foreman’s name USED to be synonymous only with heavyweight boxing, but since hanging up…

By Bridget N. Armstrong

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Making the Right Moves on the Net

Use social networking, new media to boom your business

When Candi Carter launched a line of educational DVDs for children in March, she had…

By Tamara E. Holmes

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