marketing Archives - Page 9 of 11 - Black Enterprise

Tag Archives: marketing

FUBU Founder Talks About Building Your Brand

Daymond John helps your brand get noticed

Your brand is your business. Establishing a trusted reputation amongst consumers can mean the difference…

By Renita Burns

Posted: Tags: , , , , , ,

Brand Sidibe: Confident and Consistent

Follow her example by using bold authenticity to stand out in the marketplace

The competition to secure an opportunity can be challenging – entrepreneurs must deliver a consistent…

By Karen Taylor Bass

Posted: Tags: , , , , , , , , , , , ,

Pep Talk: Getting Support for Social Networking Venture

How to capture your niche

I created an empowerment organization and social networking site for plus-size women in 2006, but…

By Tennille M. Robinson

Posted: Tags: , , ,

Branding From the Inside Out

An insurance professional sells internally first to get bottom-line results

When one thinks of building a brand, they automatically assume that the brand is for…

By Benice Atufunwa

Posted: Tags: , , ,

From Tiger to Elephants, Lizards And Frogs

Has your image taken a hit? Take a cue from Accenture's new re-branding strategy

Accenture may have gotten lost in the “woods,” but they somehow ended up in the…

By Marshawn Evans

Posted: Tags: , , , , , , , ,

Savvy Solutions: Jumping Into the Toy Industry

The business of play

I have created a board game. I’ve gone to a variety of toy and board…

By Tennille M. Robinson

Posted: Tags: , , , , ,

Since You Asked: How to Break Into Marketing

Externships could be a key to changing professions

I recently completed my undergraduate degree in business marketing at 38 years of age. I’ve…

By Dale Coachman

Posted: Tags: , , , , , ,

Pep Talk: Multitasking to Achieve Your Goals

How to manage your daily life while starting a business

I’ve always dreamed of opening a clothing boutique. With low overheard, I’ve launched it online.…

By Tennille M. Robinson

Posted: Tags: , , , , ,

Savvy Solutions: Social Media Marketing 101

Doing more online and off to attract customers

To promote my character entertainment business I use a Website and MySpace account, and I…

By Tennille M. Robinson

Posted: Tags: , , , , ,

Team Player

How a marketing professional leverages in-house collaborations to grow business objectives

Collaboration between key departments, or key stakeholders, allows for creative, out-of-the-box solutions to business objectives.…

By Sean Drakes

Posted: Tags: , , , , , ,

Is Your Brand Bold, Beautiful, & Determined?

It may be trite but it is very true: First impressions are everything

How do you create the perfect brand – in life and in business? Branding is…

By Karen Taylor Bass

Posted: Tags: , , , , , ,

Savvy Solutions: How to Get Paid as a Consultant

Establishing (and sticking to) a pricing strategy is key

I presented a marketing proposal to a company where I formerly interned. We are into…

By Tennille M. Robinson

Posted: Tags: , , , , , ,

Building Security for Business Success

Savvy CEO tells how to get the most out of your business

Mary Parker, president and CEO of All(n)1 Security, grew her company from one woman at…

By Maya Payne Smart

Posted: Tags: , ,

The Boomerang Effect

Movie character inspires one man to promote change in the advertising industry

Early last year, the NAACP, in conjunction with Washington, D.C.-based law firm Mehri & Skalet,…

By Tamara E. Holmes

Posted: Tags: , , , , , , , , , ,

Pep Talk: Marketing an Independent Film

I recently directed and produced a short film. I have entered it into several independent…

By Tennille M. Robinson

Posted: Tags: , , ,

Reinvent Your Business

A first-hand account of a companys rebirth

Randal D. Pinkett and Lawrence M. Hibbert watched their educational training firm MBS Educational Services…

By Tamara E. Holmes

Posted: Tags: , , , , , ,

GlobalHue Named Multicultural Agency of the Decade

AdWeek lauds agency's evolution into mainstream

GlobalHue, the largest multicultural advertising and marketing agency in the U.S., was named Multicultural Agency…

By Deborah Creighton Skinner

Posted: Tags: , ,

Poll: Sponsors Snub Tiger Woods, but Consumers Remain Loyal

Purchases not influenced by golf phenom's infidelity

Results from a BlackEnterprise.com poll reveal that the majority of respondents won’t let the infidelity…

By LaToya M. Smith

Posted: Tags: , , , , , , ,

Tweak Your Social Media Strategy

Goals, standards vital in using a valuable tool

For business owners hoping to cash in on social media, consistency is the key. “Think…

By Tamara E. Holmes

Posted: Tags: , , ,

Location, Location, Location

Choose a commercial retail space that suits your business

Finding the right location for your small business may seem as simple as finding a…

By Marcia Wade Talbert

Posted: Tags: , ,

How To

change

“The only woman in the room” & how to change that by 2186

With passionate voices working every day to redefine the standard for gender equality, I believe…

Read More »
manage

Ask Sheree: How to Manage an Overload of Work

It is very common for a busy professional to feel overwhelmed with their job commitments…

Read More »