Tag Archives: marketing
From Blogging to Business
How to find entrepreneurial success in social media
For Angela Benton, a layoff two years ago gave her the opportunity to explore a…
By Renita Burns
Pop-Up Stores Provide Lucrative Alternative For Small Businesses
Temporary spaces serve as effective marketing tools
Savvy entrepreneurs and larger retailers are opening up temporary stores, or “pop-ups” in empty storefronts,…
By Marcia Wade Talbert
Shaking Things Up
Now is the time to go after new market niches
With the economic downturn persisting and companies continuing to tighten their belts, it seems that…
By Bridget McCrea
Five Ways to Reach Mature Consumers
Are you overlooking a viable market?
Companies spend a lot of time studying up on baby boomers, Generation X and Generation…
By Bridget McCrea
Image Innovator
Public relations entrepreneur finds success by going against the grain
Unlike the many entrepreneurs who learn the ropes by working full time in their field…
By Tamara E. Holmes
Ready, Set, Grow
Taking your business to the next level is a strategic process that requires consideration and planning
We all know that entrepreneurs rock to the beat of a different drummer. That’s how…
By Tennille M. Robinson
Dare to Take a Chance
With one risky move, an entrepreneur scores big
One executive with Waterlicious, a Marina Del Rey, California-based water manufacturer found an unconventional way…
By Tamara E. Holmes
Don’t be Afraid–Twitter Won’t Bite
What some think is a beast can be consumer's best friend
There’s a monster lurking in the shadows. The million-headed beast reveals itself from the midst…
By Renita Burns
Knockout Branding Techniques
Former champ turned multi-venture entrepreneur hits the right target
George Foreman’s name USED to be synonymous only with heavyweight boxing, but since hanging up…
By Bridget N. Armstrong
Making the Right Moves on the Net
Use social networking, new media to boom your business
When Candi Carter launched a line of educational DVDs for children in March, she had…
