Tag Archives: rebranding

Mobray

Staying Branded

How to enhance or redefine your professional profile when you’re out of work

There isn’t a career advancement discussion today that doesn’t include the importance of professional branding—a…

By Sonia Alleyne

Posted: January 1, 2012 Tags: , , , , ,
Change Has to Be Authentic The legacy of the Soul Train brand is built upon the pillars of dance, music and fashion. For Gibbs every brand has its own set of values, which must be expanded upon without compromising integrity. “Consumers now are savvier than ever and you have to be authentic and deliver to them what your brand value is unless of course you are looking to change that,” he says. Gibbs’ strategy includes honoring Soul Train’s musical past while reflecting contemporary pop culture. “Music is our lane but that doesn’t mean we can only show artists that were a part of the iconic past. Our perspective is that Soul Train is and will continue to be the home to the biggest artists in popular music,” he says. “We want to contemporize and reach a subset of our consumer, which is a younger consumer—with the rebirth of the brand.”

6 Tips for Success in Rebranding

Taking over Don Cornelius' legendary Soul Train, Kenard Gibbs shares his plans for driving the brand into the 21st century

Kenard Gibbs’ introduction of the Soul Train Awards was just a small step in the…

By Souleo

Posted: November 28, 2011 Tags: , , , , , , , , , , , , , ,

FUBU Founder Talks About Building Your Brand

Daymond John helps your brand get noticed

Your brand is your business. Establishing a trusted reputation amongst consumers can mean the difference…

By Renita Burns

Posted: May 11, 2010 Tags: , , , , , ,

Following Her Heart

Tracie Alexander goes back to school to fulfill her dream and boost her income potential

Many people dream of making a living doing what they love. However, earning a self-sustaining…

By Dale Coachman

Posted: April 15, 2010 Tags: , , , , , ,

From Tiger to Elephants, Lizards And Frogs

Has your image taken a hit? Take a cue from Accenture's new re-branding strategy

Accenture may have gotten lost in the “woods,” but they somehow ended up in the…

By Marshawn Evans

Posted: March 15, 2010 Tags: , , , , , , , ,