Freshwire’s Shawn Amos on Black Friday’s Migration to the Web

The chief executive explores why the shopping holiday has shifted online

When most shoppers think of Black Friday, they think of early morning wake-up calls, long waits, and Olympic-style hurdles to the checkout line. But, these days, the deals associated with the day after Thanksgiving could very well be achieved from the comfort of your home—all you need is an online connection. According to Freshwire CEO Shawn Amos, 40% of Black Friday shopping took place online last year, which is almost double the amount in 2006.

In the latest episode of “60 seconds of Social Media,” Amos discusses the shopping holiday’s shift to the web, and introduces free location-based app Kapture that connects users with businesses, giving them the opportunity to earn rewards by taking photos of the brands they enjoy.

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