Freshwire’s Shawn Amos on Black Friday’s Migration to Web [Watch]
Black Enterprise Magazine September/October 2018 Issue

When most shoppers think of Black Friday, they think of early morning wake-up calls, long waits, and Olympic-style hurdles to the checkout line. But, these days, the deals associated with the day after Thanksgiving could very well be achieved from the comfort of your home–all you need is an online connection. According to Freshwire CEO Shawn Amos, 40% of Black Friday shopping took place online last year, which is almost double the amount in 2006.

In the latest episode of “60 seconds of Social Media,” Amos discusses the shopping holiday’s shift to the web, and introduces free location-based app Kapture that connects users with businesses, giving them the opportunity to earn rewards by taking photos of the brands they enjoy.

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Janel Martinez

With a focus on news and the under 35 crowd, Martinez develops engaging, daily reports for She also pens the blog, After School Daze: Life After Undergrad, where she delves into the day-to-day issues and concerns of recent graduates trying to adapt to life off campus. Prior to Black Enterprise, the Bronx, N.Y. native contributed to Latina,,, Syracuse Record and The Post-Standard. When she's not writing articles, the self-proclaimed travelista is on the prowl for her next excursion.   Martinez holds a bachelor's degree in magazine journalism and sociology from Syracuse University.