Klout, the San Francisco-based social media analytics company, announced Thursday that Instagram users are now able to connect their accounts to the measuring service. The announcement also revealed itâ€™s increasing its integration with search engine Bing.
The latest integration is a feature many photo-sharing social media users gave waited to see, and the first time Klout has integrated with a search engine, TechCrunch reports. Â Klout reportedly began staggering the Instagram integration in 2011, allowing users to add the platform to their Klout accounts. Now users will be able to monitor how their Instagram activity affects their score.
In the company blog, Klout provided an update on its partnership with Bing, stating, â€śBing search data will start becoming integrated into Kloutâ€™s algorithm,â€ť adding that â€śsearch results will eventually factor into each userâ€™s Klout Score.â€ť