Klout, the San Francisco-based social media analytics company, announced Thursday that Instagram users are now able to connect their accounts to the measuring service. The announcement also revealed it’s increasing its integration with search engine Bing.
The latest integration is a feature many photo-sharing social media users gave waited to see, and the first time Klout has integrated with a search engine, TechCrunch reports. Klout reportedly began staggering the Instagram integration in 2011, allowing users to add the platform to their Klout accounts. Now users will be able to monitor how their Instagram activity affects their score.
In the company blog, Klout provided an update on its partnership with Bing, stating, “Bing search data will start becoming integrated into Klout’s algorithm,” adding that “search results will eventually factor into each user’s Klout Score.”