Leaders of the New School

10 Young Entrepreneurs to Watch

Jason Panda and Ashanti Johnson (@bcondoms)
The continuous rise in sexually transmitted infections, especially the upsurge in HIV rates in urban communities nationwide, prompted these Morehouse graduates to start b condoms, a sleek prophylactic brand that aims at bettering sexual health practices in four main target audiences: African-Americans, Latinos, 50 and over, and gay and bisexual males. Since PBJ Group, LLC launched, it has gained national traction with radio appearances such as The Michael Eric Dyson Show and amassing new partnerships, including Google, Inc. and the Magic Johnson Foundation.