3 Election-Tracking Tools
Black Enterprise Magazine September/October 2018 Issue

SuperPAC image

Super PAC app detects when political ads stretch the truth (Image: App Store/Glassy Media)

Whether you are a political junkie or not, the 2012 presidential race has all the makings of a made-for-media event with race and social class at the center of the campaign. Barack Obama and Mitt Romney are competing for your attention and media outlets and social media platforms are making this the most social presidential campaign in history.

With unlimited access to information and delivery platforms, how does an individual cut through the information without being inundated?  Platforms and media sources are all competing for control of the minds of the voting public.  Which screen grabs your attention: TV, laptop or mobile device? With the 2012 presidential election fast approaching, here are three political tools that will keep you in the know about the polls, up-to-the-minute election news and false advertising in political ads.

Poll Tracker

Want to find a great way to track the 2012 election in real time?  Check out Poll Tracker.  Poll Tracker serves as a great analysis tool to track Senate, House, gubernatorial and presidential races, as well as issues at the state level.  In tracking the presidential election, Poll Tracker’s clean dashboard lets you compare polls and presidential candidates.


Aggregating blogs, exclusive videos and poll details, among other information, Politico is a great app to download and follow the campaign trail. It’s a one-stop shop for in-depth congressional and presidential content.

Super PAC App

With Super PAC you now have an app that can detect deceptive messaging in political campaign ads.  Political ads are havens for spreading the lies of special interest and donors, but you can get the real deal with this app. Similar to Shazam, you can hold up your smartphone while any television ad is playing and, with the tagging mechanism, the app will identify if the ad is factual. It will also let you know specifics like how much money is behind the ad.

Let us know what you think about these apps.  Share your favorite political apps in the comment section.

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Hajj Flemings

Author: Hajj Flemings is a weekly technology columnist for BlackEnterprise.com, founder of Brand Camp University, and the author of the book Brand YU Life. As a speaker and brand strategist, he works with some of the largest brands, covering the topics of branding and digital technology. Check back each Wednesday for his next column. Until then, continue the conversation on Hajj’s BE Insider page at beinsider.ning.com/HajjEFlemings.

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