Management Tips You Can Learn From Video Games
Black Enterprise Magazine September/October 2018 Issue

(Image: Thinkstock)

The video game industry is huge, with enthusiasts from all walks of life enjoying—and making big bank—from the use, development and integration of gaming. In many ways, the prevalence of it has had its critics and advocates in terms of productivity, either improving worker morale or in extreme use, hindering it.

Entrepreneur Bobby Campbell details for Brazen Careerist another way of looking at the residual effects of how games increase the level of dopamine, particularly in millennials, and how managers should take a cue from the page of game developers to keep workers motivated.

“Even if they don’t realize this, Millennials have been trained for job performance because of the way video games use this system,” Campbell writes. “Game designers understand the power and psychology of the dopamine reward system and incorporate it into gameplay, literally making their games more addictive.”

He offers three steps to incorporating the principles gaming developers use to make the hottest games that could help in management:

1. Develop a consistent reward system.
2. Dangle the “pot of gold” reward.
3. Realize generational differences aren’t just chemical; they’re also cultural.


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Janell Hazelwood

Janell Hazelwood is associate managing editor at Black Enterprise, managing content across core areas of Money, Career, Small Business and Technology. She is also a featured blogger with My Two Cents, providing insights on branding, millennial career development, employment trends and leadership. She was previously a content producer and copy editor for Black Enterprise magazine, working across several editorial sections. The Hampton University graduate got her start in the newspaper industry, having worked for companies including The New York Times and Scripps Howard News Service. Her works and insights have appeared on The Huffington Post, MadameNoire, E!Online, Brazen Careerist, CBS News, and Arise TV.