2. Use is causing more racial and diversity divides, critics say. Images of beauty in the 21st century oftentimes revolves around flawless and fair complexions, oftentimes supporting discrimination based on skin tone, experts have said.
Reasons for widespread use of bleaching creams to achieve lighter complexions in places like the Caribbean and Africa have become firerods for controversy, as the historical background is massive in black communities. Before the Emancipation Proclamation, lighter-skinned slaves were given less work and were ranked higher up by slaveowners. After the abolishment of slavery, lighter skinned blacks still made up the “Negro Eliteâ€ group in society.
“If we really want to control the spread of the skin-bleaching virus, we first have to admit that there’s an epidemic of color prejudice in our society,” said Carolyn Cooper, a professor of literary and cultural studies at the University of the West Indies,Â wrote in The Jamaica Gleaner newspaper.