Retail: 3AM Fragrance
Double Duty: Sean Combs, Rapper, Record producer, Actor, and Entrepreneur.
On May 6, Music Mogul Sean Combs is set to launch “3AMâ€ his first new scent in six years. In typical Diddy fashion he uses a steamy video to market the new fragrance. “First of all, I want [people] to like the design of the bottle, but just like with any fragrance, I want somebody to stop you in the elevator and ask you what you’re wearing. No matter what the fragrance is called, that’s my objective,” Combs said during an interview with Style.com.