An Accounting Software Makeover for a Small Business
Black Enterprise Magazine July/August 2018 Issue

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Larry and Robyn Swayne, owners of Wingzza

Calculating and reporting payroll taxes, tracking sales, managing expenses, and safely storing all of these records can take a huge toll on a small-business owner’s time. To show entrepreneurs the benefits of technology, Black Enterprise asked business software maker Intuit to give one small eatery a software makeover. Intuit responded with a package that includes five years of free QuickBooks Online Plus & Payroll package and Intuit’s GoPayment with one year of credit card processing fees waived, which all together is worth nearly $5,000.

No one knows better than Larry and Robyn Swayne, owners of Wingzza, a popular mobile food truck in Charlotte, North Carolina, how essential technology can be to the survival of your business. Despite a fire that totaled their first truck in June 2011, Wingzza’s pizza went on to be named the “Best Slice in North Carolina” by Food Network Magazine and the truck was featured on the Cooking Channel.

But business could have taken a tragic turn if their laptop, payroll notes, bank statements, and accounting paperwork had been damaged in that fire. Although they had been using Intuit’s Quickbooks for desktops, they would have lost a year’s worth of financial records because the files weren’t backed up anywhere else.

The Swaynes kept a journal for three months to chronicle their experience with Quickbooks Online and GoPayment and found that the software gave them more time, money, and security. See for yourself.

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Marcia Wade Talbert

Marcia is a multimedia content producer focusing on technology at Black Enterprise Magazine. In this capacity she writes and assigns stories to educate readers about social media; digital integration; gadgets, apps, and software for business and professional development; minority tech startups; and careers in STEM (Science, Technology, Engineering, and Mathematics). In 2012, she received two Salute to Excellence Awards from the National Association of Black Journalists and was recognized by Blacks in Technology (BiT) as one of the Top 10 Black achievers in the tech arena for 2011 at SXSW in Austin, Texas. She has spoken about technology on panels for New York Social Media Week, at The 2012 Rainbow/PUSH Wall Street Summit, as well as at Black Enterprise’s Entrepreneurs Conference and Women of Power Summit. In 2011, SocialWayne.com chose her as one of 28 People of Color Impacting the Social Web, and through crowdsourcing she was listed as one of BlackWeb2.0's/HP's 50 Most Notable African American Tastemakers in Social Media and Technology for 2010. Since taking on the role of Tech editor in September 2010, she has conceived and produced five cover stories on Technology and/or STEM and countless articles, videos, and slideshows online. Before joining BlackEnterprise.com as an interactive general assignment reporter in 2008, she freelanced with Black Enterprise beginning in 2003 while working as the technical editor at Prepared Foods magazine. There she further honed her writing skills and became an authority on food ingredients, including ingredients used in food fortification and enrichment. Meanwhile, her freelancing with Black Enterprise and BlackEnterprise.com helped her stay current on issues pertaining to the financial and business welfare of African Americans. As a general reporter for Black Enterprise she attended and reported on the Democratic and Republican National Conventions, where she interviewed Valerie Jarrett, senior advisor and assistant to President Barack Obama and U.S. Attorney General Eric Holder. Marcia has a Bachelor of Science degree in Agriculture with an emphasis in food science from the University of Minnesota, and a Master of Science degree in journalism from Roosevelt University in Chicago. En route to her secondary degree, she served as the editor-in-chief of the Roosevelt University Torch, a weekly, student-run newspaper. An avid photographer and videographer, Marcia is one of several employees at BLACK ENTERPRISE who interned for the publishing company as a college student. She lives in New Jersey with her husband, a food scientist; her seventeen-month-old daughter; and “The Cat”, but still considers Chicago home.


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