Users spend 80% of their time on a website reading content above the fold, and only 22% make it to the bottom. Even content placed just 100 pixels above the fold had an 84% greater chance of being seen than content placed 100 pixels below the fold. Placing your CTA above the fold greatly increases the likelihood that users will see and ultimately act on your call.
While there’s plenty of controversy surrounding the fold, companies still see success in making their CTA more visible. Unbounce found that placing their CTA above the fold increased their conversion rate by 41%. While this may vary for some companies, it generally makes it easier for visitors to take action.
Not Having Live Chat Functionality
Live chat is quickly becoming a preferred way for customers to interact with businesses. Live chat combines the speed of a phone conversation with the convenience of email. 73% of the customers who used live chat were satisfied with the experience, compared to 61 percent for email and 44 percent for phone.
Intuit managed to boost their conversion rate by 190 percent by adding a live chat component that connects potential leads to sales consultants. Adding live chat to the checkout process boosted the average order value by 43% and their conversion rate by 20%. Adding live chat to their product comparison page increased their conversion rate by 211%. Live chat might not be feasible for some businesses, but implementing it well can lead to more satisfied customers and more sales.
By experimenting with solutions to these four common website mistakes, you may find new sources of customer satisfaction and conversions that were once untapped.
–written by David Henzel
David Henzel is Co-Founder ofÂ MaxCDN, the instant content delivery network that serves as your Speed Team with best-in-industry support. Originally from Wiesbaden, Germany, David moved to Los Angeles in 2009 after selling his e-commerce business and joining the MaxCDN team. His passions include marketing, e-commerce, startups, personal development and web speed.
BusinessCollective, launched in partnership with Citi, is a virtual mentorship program powered by North America’s most ambitious young thought leaders, entrepreneurs, executives and small business owners.