Flagrant Foul: NBA Owners Consider Selling Ad Space on Player Jerseys
In a quest for revenue NBA owners consider placing advertisements on player uniforms which have some calling a flagrant foul for corporate greed...
Adena Andrews
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ESPN Sports Business Editor Analyzes Impact of Magic Johnson’s Dodgers Deal
ESPN's Senior Sports Business Editor Keith Reed shares his perspective on Magic Johnson's historic purchase of the LA Dodgers...
Jeremy Lin Decoded: Cashing in on Overnight Success
Overnight the New York Knicks guard became a national sensation as the first Asian-American NBA star with a brand no worth millions...
Decoding Dwight Howard’s Impact On Orlando’s Economy
With NBA All-Star Weekend happening in Orlando all eyes are on Dwight Howard who requested a trade that could adversely impact local economy...
Will Marriage Help or Hurt LeBron James’ Brand?
In the wake of LeBron James' engagement, experts chime in on the impact on his public image and whether a prenup is needed to protect...