MagazineBrand Me Lee Anna JacksonDecember 1, 2004December 9, 2008198 0 to Keep It by David F. D’Alessandro (McGraw-Hill; $21.95) The Brand You 50 by Tom Peters (Alfred A. Knopf; $15.95) Personal Branding magazine (a subscription costs $24.95). Take the quiz “How Bullet-Proof is Your Career?” at www.bulletproofyourcareer.com 1 2