Candidates Focus on Florida - Black Enterprise
Black Enterprise Magazine September/October 2018 Issue

Florida, Pennsylvania, and Ohio offer the most electoral votes, with 27, 21, and 20, respectively. Solidifying a win in just two of them could turn the tide on Sen. Barack Obama’s lead or leave Sen. John McCain further in the dust.

No one has been elected president since 1960 without carrying Ohio and either Pennsylvania or Florida. As Obama and McCain head into the final few days before Election Day, their presence in these states has increased significantly. After spending several days in Pennsylvania and Ohio, both McCain and Obama  spent the entire day in Florida.

A swing state poll from Quinnipiac University found that the three states have tightened up this week and says that in Florida the election is too close to call.

Those numbers have not discouraged McCain’s campaign one bit as he sets out on his “Road to Victory” rallies. He attended several throughout Florida yesterday. The Sunshine State is important because the state packs a hefty punch with 27 electoral votes, the most for any swing state.

Accomplishing a win for McCain will be difficult since he does not have the spending power of Obama. As of Oct. 22, Obama has spent some $84 million between the three states for advertising, double to what McCain spent.

Although McCain and Obama are spending day after day on the road campaigning, the rallies they attend only reach so many people. The candidates are relying on advertising dollars to spread their message on television, radio and the internet. The ads sometimes make statements that are much bolder than the ones they make on pit stops in small towns.

Obama’s most recent ad “His Choice” calls into question McCain’s choice of Gov. Sarah Palin as vice president. McCain’s ad “TV Special” mentions Obama’s 30 minute infomercial that aired last night simultaneously on NBC, CBS, Univision, BET, MSNBC, TV One and Fox before the World Series. “Behind the fancy speeches, grand promises and TV special, lies the truth: With crises at home and abroad, Barack Obama lacks the experience America needs,” says the narrator reiterating McCain’s stance that Obama is too inexperienced to be president.

The candidate’s exposure in Florida and other swing states–by ad or in person–will certainly make a difference as the election draws closer.

Marcia A. Wade is a reporter at

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Marcia Wade Talbert

Marcia is a multimedia content producer focusing on technology at Black Enterprise Magazine. In this capacity she writes and assigns stories to educate readers about social media; digital integration; gadgets, apps, and software for business and professional development; minority tech startups; and careers in STEM (Science, Technology, Engineering, and Mathematics). In 2012, she received two Salute to Excellence Awards from the National Association of Black Journalists and was recognized by Blacks in Technology (BiT) as one of the Top 10 Black achievers in the tech arena for 2011 at SXSW in Austin, Texas. She has spoken about technology on panels for New York Social Media Week, at The 2012 Rainbow/PUSH Wall Street Summit, as well as at Black Enterprise’s Entrepreneurs Conference and Women of Power Summit. In 2011, chose her as one of 28 People of Color Impacting the Social Web, and through crowdsourcing she was listed as one of BlackWeb2.0's/HP's 50 Most Notable African American Tastemakers in Social Media and Technology for 2010. Since taking on the role of Tech editor in September 2010, she has conceived and produced five cover stories on Technology and/or STEM and countless articles, videos, and slideshows online. Before joining as an interactive general assignment reporter in 2008, she freelanced with Black Enterprise beginning in 2003 while working as the technical editor at Prepared Foods magazine. There she further honed her writing skills and became an authority on food ingredients, including ingredients used in food fortification and enrichment. Meanwhile, her freelancing with Black Enterprise and helped her stay current on issues pertaining to the financial and business welfare of African Americans. As a general reporter for Black Enterprise she attended and reported on the Democratic and Republican National Conventions, where she interviewed Valerie Jarrett, senior advisor and assistant to President Barack Obama and U.S. Attorney General Eric Holder. Marcia has a Bachelor of Science degree in Agriculture with an emphasis in food science from the University of Minnesota, and a Master of Science degree in journalism from Roosevelt University in Chicago. En route to her secondary degree, she served as the editor-in-chief of the Roosevelt University Torch, a weekly, student-run newspaper. An avid photographer and videographer, Marcia is one of several employees at BLACK ENTERPRISE who interned for the publishing company as a college student. She lives in New Jersey with her husband, a food scientist; her seventeen-month-old daughter; and “The Cat”, but still considers Chicago home.