Decoded: Rihanna's Brand is Definitely Not 'Anti' Profitability
Black Enterprise Magazine January-March 2019 Issue

Page: 1 2 3 4 5 6

(Image: Facebook)

Pop star Rihanna and hip-hop’s 2015 phenom Drake have reunited for a song titled “Work” for her highly anticipated “Anti” album, with its release hitting social media and creating international buzz. The album was officially released in late January, then was pulled and is still available on iTunes and other online music stores. One million copies were previously given away to fans as part of her most recent $25 million Samsung deal, and despite reportedly  low initial sales in the U.S., it was a hit on iTunes and went platinum within just days of its official release.

[Related: Money Decoded: The Ratings Behind Some of the Best Super Bowl Ads]

Though the Bajan star hadn’t released a new album since 2012—and major news outlets are questioning true sales numbers for “Anti”— Rihanna is no stranger to making boss moves both in business and music, listed undeniably by Forbes as one of the world’s highest-paid celebrities.

Check out a snapshot of her bankable brand on the next pages.

Page: 1 2 3 4 5 6

Janell Hazelwood

Janell Hazelwood is associate managing editor at Black Enterprise, managing content across core areas of Money, Career, Small Business and Technology. She is also a featured blogger with My Two Cents, providing insights on branding, millennial career development, employment trends and leadership. She was previously a content producer and copy editor for Black Enterprise magazine, working across several editorial sections. The Hampton University graduate got her start in the newspaper industry, having worked for companies including The New York Times and Scripps Howard News Service. Her works and insights have appeared on The Huffington Post, MadameNoire, E!Online, Brazen Careerist, CBS News, and Arise TV.