Dental Industry Fights Over Teeth Whitening
Black Enterprise Magazine July/August 2018 Issue

dental teeth whiteningEver sought teeth whitening services from someone other than your regular dentist? Apparently, there are state dental boards all over the country that have a problem with that.

The regulatory groups are sending “cease and desist” letters to small entrepreneurs they’ve deemed to be practicing dentistry without a license, the New York Times reports.

The “unlicensed dentists” are fighting back by suing the regulatory boards. In Alabama, two entrepreneurs are “arguing that a law declaring teeth whitening the exclusive province of dental professionals is unconstitutional,” the Times reports.

Teeth whitening began flourishing as a business in the 1990s. The service can set you back $300 or more. By 2006, most dental practices were making about $25,000 a year on it, according to a survey by the American Academy of Cosmetic Dentists.

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Aaron Morrison

Aaron Morrison is an award-winning New York area-based multimedia journalist with a B.A. in Journalism from San Francisco State University. Aaron uses video, audio, photography, the web and social networks to tell captivating stories across all media platforms. Over the last year, Aaron has worked as a general assignment reporter for the Daily Record (Gannett) in northern New Jersey. Before that, he spent the spring of 2010 as the temporary legislative relief reporter for The Associated Press' statehouse bureau in Trenton, N.J. In his down time, Aaron enjoys the company of his friends and extended family. He is a fan of culinary arts and dreams of having a home kitchen so tricked out that Julia Child turns over in her grave.