Diddy and ‘Magic’ Johnson Set to Run New Comcast Networks

Diddy and ‘Magic’ Johnson Set to Run New Comcast Networks

Last month we reported on music mogul Sean “Diddy” Combs‘ plans to launch a music-themed cable network with Comcast, but, based on today’s announcement, there’s more in store.

Comcast announced Tuesday that four-minority owned networks will be launched on its cable TV systems early next year, including channels run by Combs and Earvin “Magic” Johnson.  The leading cable company will also power two new, English-language Hispanic offerings led by Spanish language TV veteran Constantino “Said” Schwartz and film director Robert Rodriguez.

Combs’ new channel Revolt will be inspired by the instantaneous nature of social media. He is working alongside former MTV programming executive Andy Schuon on the live music-meets-music-news channel. “We’re building this platform for artists to reach an extraordinary number of people in a completely different way,” said Combs. “Revolt will be live, like all great moments in television history.”

Johnson’s channel, Aspire, is focused on delivering programming to African-Americans

families.” The enterprise created with GMC TV will broadcast movies, documentaries, short films, music, comedy, and inspirational programs.

“Aspire will be a network that encourages and challenges African-Americans to reach for

their dreams and will appeal to all generations,” said the Los Angeles Lakers legend. “Aspire will celebrate our heritage, our groundbreaking achievements and the fearless talent that has shaped American culture.”

Aspire is scheduled to launch by the summer; Revolt has entered into an agreement to launch in 2013.