Durex Donating Condoms for Tweets with World AIDS Day Campaign
Black Enterprise Magazine September/October 2018 Issue

(Image: Durex)

In honor of the 25th anniversary of World AIDS Day, Durex has launched a social media/marketing campaign, #1share1condom, to raise awareness about AIDS prevention. Since the start of the campaign, which began on Monday and runs through Saturday, the condom manufacturer donated over 900,000 condoms.

PCMag.com reports that “Durex has promised to donate one condom for every user who tweets a message about HIV and AIDS using the #1share1condom hashtag.” The prophylactic company will also contribute one condom to global and local charities that share its mission of fighting HIV-transmission such as dance4life for every user who shares the Durex World AIDS Day image and video found on the Durex Facebook page.

The goal is to give away 2.5 million condoms – the same number of people infected with HIV last year – by the close of the campaign.

Read more at PCMag.com…

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Janel Martinez

With a focus on news and the under 35 crowd, Martinez develops engaging, daily reports for BlackEnterprise.com. She also pens the blog, After School Daze: Life After Undergrad, where she delves into the day-to-day issues and concerns of recent graduates trying to adapt to life off campus. Prior to Black Enterprise, the Bronx, N.Y. native contributed to Latina, Latina.com, Honeymag.com, Syracuse Record and The Post-Standard. When she's not writing articles, the self-proclaimed travelista is on the prowl for her next excursion.   Martinez holds a bachelor's degree in magazine journalism and sociology from Syracuse University.


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