Dwayne Johnson Introduces Men’s Personal Care Line For Skin, Hair, Body, And Tattoos

Johnson named the line after his Samoan grandfather, the High Chief Peter Maivia, who was the "first man who taught me what men's care was all about."

Professional wrestler and actor Dwayne “The Rock” Johnson is adding to his business empire by adding a new personal care line named Papatui for skin, hair, body, and tattoos.

The new innovative personal care brand officially launched March 7 and will be available for purchase nationwide in Target stores and on Target.com starting March 10. The products can also be purchased on papatui.com.

In a written statement, Johnson said, “People have asked me about my skin care for years, and people know that I’m a big advocate for all men to take care of themselves, inside and out. Men’s wellness will always be very important to me, and I’ve been lucky enough to have access to some of the best resources and minds when developing PAPATUI. Together with industry experts, we committed to create products that work and deliver the quality and value that all hardworking men deserve. Now all my men out there can trade-up to high-end products without having to pay high-end prices. I believe these products will help men take better care.”

Welcome to the world of my @papatui_ men’s care🧴🧼🚿

As you guys know, I’m an advocate for wellness, grooming and men taking better care of ourselves. And while we may not always talk about it, us guys all want to look better and feel better too.

At PAPATUI, I’ve worked… pic.twitter.com/ZZxLc11r7h

— Dwayne Johnson (@TheRock) March 7, 2024

The Papatui brand has been in development for over three years. A team of skincare experts and scientists focused on creating products that have effective and cleaner ingredients.

The price for the various items in the collection will range from $7.99 to $9.99.

“The name PAPATUI is deeply personal to me,” explained Johnson. “My Samoan grandfather, the High Chief Peter Maivia was the first man who taught me what men’s care was all about. Even though I was just a 5-year-old punk kid, my grandfather was one of my heroes. He was strikingly handsome, had beautiful skin, was well groomed, always smelled incredible, he was loved and respected by everyone, and on top of all that—he was also tough as hell—an attribute he clearly did not pass on to me lol. His nickname for me, was ‘Tui.’ And ‘Papa,’ which translates to ‘Rock’ in Samoan, also comes from my most important and protected role, which is father to my three daughters. I wanted to honor these anchors in my life. Thus, PAPATUI.”

Johnson is currently on the board of directors of the company that owns World Wrestling Entertainment (WWE), TKO Group Holdings. Under Johnson’s agreement with the group, he was given the trademark to his moniker “The Rock,” as well as 24 more phrases and names that have been associated with him throughout his illustrious wrestling career.