One of the keys to success in business is ensuring you work efficiently. Being a solopreneur or small business owner can be stressful. However, don’t add to everyday anxiety by not systematizing your business. Learn how to systemize your business by implementing business systems and maximizing your efficiency.
People often ask me how I am able to operate multiple businesses using my laptop and handheld devices. Having a degree in industrial and systems engineering has assisted me in this area, and I look for opportunities to reduce or eliminate my personal effort wherever possible. In every aspect of business, you have to ask yourself, “Am I working too hard to do something that software/technology can do more easily?”
How to Systemize Your Business
Online Presence: Every business should have a website. Most people won’t contact you until they’ve vetted you online or via someone they know and trust. There are several solutions for creating an online presence, some inexpensive, others not so cheap. Several inexpensive options, like Wix, GoDaddy Website Builder, and WordPress, still offer you a professional appearance without breaking your budget. All of my websites, 15 of them, are built using WordPress. The tool is user-friendly and offers several templates to customize the appearance. Also, your website needs to be responsive (mobile device friendly); otherwise, you jeopardize losing potential customers because they can’t easily conduct business with you.
Business Phone System: Every business should have a dedicated business phone line. This should be self-explanatory, but there are still a number of people doing business via personal phone lines. There’s nothing worse than calling someone for business only to have their kids answer the phone as if you’re interrupting something. With a number of options out there, like Google Voice, Voice, and Grasshopper (my choice), there’s no excuse for not having a dedicated business phone line. Plus, these solutions are either free or very low in cost.
Business Branded E-mail: Another professional touch to add to your business is utilizing a business-branded e-mail address. This might seem like a minor element, but there is a different view from a business perspective when you conduct business online with someone using a business-branded e-mail address versus other free options. Yahoo and Google are great companies, but I prefer to conduct business using my business-branded e-mail accounts. You can set up your own business e-mail account using companies like GoDaddy.
Customer Relationship Management: Communicating and sharing products/services with your customers is a major key to the success of your business. Unfortunately, several people are still leveraging spreadsheets and offline distribution lists. This makes communicating with your clients and customers much more complex than it needs to be. Take a look at low-cost solutions like Aweber, Mailchimp, or Constant Contact. You can also opt for other solutions requiring more investment, like Infusionsoft or Act-on. The main point is to easily organize and communicate with your customers by leveraging streamlined automation.
Social Media Management: You can spend countless hours juggling between X, formerly known as Twitter, Facebook, LinkedIn, Instagram, and Pinterest. Quite frankly, it can be a downright hassle trying to manage all of those social media channels while still servicing your customers. Fortunately, there are a number of applications that assist with this effort. Take a look at options like Hootsuite, TweetDeck, and Sprout Social.