Five Ways to Attract New Customers - Page 2 of 2

Five Ways to Attract New Customers

competitors to gain market share, Goodgold says. The firm that increases its advertising dollars (by creating a new direct mail campaign or taking out a half-page magazine ad) by just 10 percent, for example, could easily see a 50 percent increase in business. “Your message will cut through the clutter and reach your target audience simply because there is less clutter right now,” says Goodgold.


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