Focus on Being Nimble as You Embark on Your 2017 Goals

Focus on Being Nimble as You Embark on Your 2017 Goals


I am here to tell you that it is not too late to set resolutions for 2017. But, instead of setting resolutions that you will never keep, set goals that will move you and your business forward.

No matter how well you did last year, you should always want the next year to be better or greater. Take the opportunity to assess where you are now, and where you hope to be by the end of this year, by creating a strategic plan to act as a road map for running your business over the next 12 months. It does not need to be set in concrete, however.  Instead, keep it nimble, so you can add, delete, or change it anytime you see fit.

A goal looks forward to growth or progress, and serves as a guide for making decisions throughout the year. Goals should be used to hold us accountable to ensure completion. Create a plan with the tips below, to successfully accomplish your goals and work toward having a better business.

1. Set Focused and Measurable Goals


You can use the acronym SMART for setting goals: Specific, Measurable, Attainable, Realistic, and Timely.


2. Define Key Metrics


What gets measured, gets done. So, track your progress to know where you still need to improve.


3. Do a Better Job of Delegating


Designate a “deputy” to stand in when you are gone, or to improve your overall team if more help is needed.


4. Include Incentives


A successful business should be the largest incentive, but keep yourself motivated by rewarding yourself and your employees for accomplishing goals along the way.


5. When in Doubt….


You should also designate an accountability partner, like a business coach, to hold you to your goals and aspirations.


Whether you call it a resolution, goal, or strategic plan, just do it! If you don’t know where you’re going, how will you know when you get there? The only way to run a successful business is to work off of a successful business plan. Leverage the time you have in 2017 as an opportunity for growth and success.


Jason Dukes is a Business Success Coach and Founder of Captain's Chair CoachingJason Dukes, the founder and CEO of Captain’s Chair Coaching, is a business success coach. He is also the creator of the audio series “Give Your Gift to the World–Tools to Live Your Better-than-Ideal Life” available on In addition to being a contributor to, he is also a frequent contributor to other media such as American Business Journals Media Group publications as well as Dukes is a quoted expert on career topics on,,,, and ‘The Network Journal,’ among others. As an international public speaker, he has spoken at many conferences, including the AgileIndy Conference and the We Are Bravehearts Men’s Retreat, in Bermuda. He also leads a monthly Meet-Up networking consortium in N.J. titled, “Vision Filled North Jersey — Entrepreneurs and Visionaries,” and he is the co-founder of Growth & Success Con, an educational and networking event dedicated to supporting entrepreneurs at all stages, who are stuck in the daily grind of building their businesses and struggle to get solid advice and guidance. 

Dukes has led teams at NASCAR, served as drag racing manager at Gateway International Raceway, and has consulted for Pirelli World Challenge. He also has served on the Passaic, New Jersey Zoning Board, and he has served as a public school educator for the Passaic Board of Education. Dukes is a graduate of Rutgers University.

For more on Jason Dukes, check out his Twitter, Facebook, and LinkedIn.