Thinking Inside The Box: 6 Steps to Your Own Subscription Box Company

Build the Website, Protect Your Brand

Once you’ve done the research, found a cool name, it’s time to create the website. For a non-technical person learning a new skill can be very intimidating, yet this process is more attainable than ever. With services like Cratejoy and Subbly, you can create a website in a matter of minutes. Make sure you tie up all loose ends with trademarking your name and any phrases that you want to protect. Purchase your domain name for longer than one year, so that when search engines crawl over your site, it shows them that you have strong commitment to your website, which will help to improve your Search Engine Optimization (SEO) page rank.

Build Your Audience

While in the process of building your business, you should also be cultivating your audience. How do you build an audience with no website? Social media pages such as Facebook, Twitter, and Instagram are great places to start. Connect with other pages and groups within your service category to create buzz. Offer subscription bloggers a free box in exchange for an honest review. Launchrock is a great service that allows you to make a landing page in order to build your email list and generate preliminary traffic.

Launch Your Business

Now you are ready to launch your subscription box company. But it’s just the beginning. You should also look into an early customer acquisition plan. And find ways to build your web presence. Ask about preliminary keywords to build your search marketing.

From concept to launch, the process took Biggins seven months.