Harvard Study Reveals AirBnB Hosts More Likely to Reject Black Guests
Black Enterprise Magazine July/August 2018 Issue

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Blacks are more likely to face discrimination when seeking rentals on Airbnb, a new study from the Harvard Business School reveals.

[Related: One Country’s Bold Approach to End Discrimination in the College and Job Application Process]

In an experiment involving over 6,000 Airbnb listings, researchers sent rental inquiries using two sets of names for each rental; one name traditionally African American and the other traditionally white.

Requests from guests with the black names were 16% less likely to be accepted by hosts. The study also shows that by rejecting blacks, Airbnb hosts lose approximately $65—$100 in revenue.

Discrimination against black Airbnb rental seekers is not only perpetrated by whites. African American hosts discriminated against other African American guests, the study showed.

Airbnb is an online platform allowing hosts to rent out houses, apartments, and rooms. It’s a service that is part of the so-called “sharing economy” – a business model where goods and services are borrowed or rented from others. Other sharing economy-type businesses include TaskRabbit, Uber, and Rover.com.

While sharing-economy businesses introduce convenience and affordability for consumers, they are also unregulated. A hotel listing on Expedia, for example, is prohibited by law to discriminate against prospective customers.

As the Harvard researchers state in the study results, Airbnb and other such businesses are not bound by the same laws. Airbnb hosts can handpick the people they wish to transact with.

In a comment to BlackEnterprise.com, an Airbnb spokesperson said, “We are committed to making Airbnb one of the most open, trusted, diverse, transparent communities in the world. We recognize that bias and discrimination are significant challenges, and we welcome the opportunity to work with anyone that can help us reduce potential discrimination in the Airbnb community. We are in touch with the authors of this study and we look forward to a continuing dialogue with them.”

The Airbnb study mirrors other results from past experiments involving consumer discrimination. A 2010 study showed that buyers are less likely to respond to an ad selling an iPod on Craigslist if a black hand is shown holding the device versus a white hand.

Another study in 2002 showed that African Americans were more likely to pay higher prices for a car at a dealership than when purchasing in relative anonymity online.

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Samara Lynn

Samara Lynn is a technology journalist, covering the industry for a decade. Her work appears in The Wirecutter, Tom's Hardware, PC Mag, and other online outlets. She's the author of "Windows Server 2012: Up and Running" and previously worked in the IT industry. She's currently the digital manager at Black Enterprise.

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