What was your motivation to launch the campaign?
Love for my patients and for the black community as a whole has motivated me to dedicate my medical practice and media production efforts to address this problem head on. It is unconscionable to simply turn a blind eye to those suffering with a condition that is totally preventable.
Tell us more about the campaign and the TV program?
The first part of our TV campaign includes a documentary film which address why we do not need to look to government, the pharmaceutical industry, food manufacturers or anyone else to ‘cure’ Type 2 diabetes. We will explain how Type 2 diabetes can be prevented, reversed and even cured by taking personal responsibility and control for how we live, eat, and move.
The second part of the TV campaign includes a one-hour reality TV series where me and my “total wellness transformation teamâ€ coach a family from “unhealthy” to “healthy.”
How can others become involved?
[People can visit] DiabetesProof.org, a secure, privacy-protected membership-based site which serves as an online wellness empowerment portal and virtual home where members gain immediate access to expert advice, real-life solutions, and motivating insights on how to become “Transformation Agents.â€