Issa Rae: The Misadventures Of Awkward Black Girl Turns Quirkiness Into Viral Sensation
Black Enterprise Magazine July/August 2018 Issue

Issa Rae‘s third web series The Misadventures of Awkward Black Girl sent the blogosphere (and Web) ablaze after it debuted last January on computers and mobile devices across the globe. Shooting with no more than a shoestring budget, the producer, director, writer and star–she plays the series’ main character “J”–ran into a bit of a snag after funds began to dwindle around Episode 6.  Tapping into their loyal viewership, Rae along with the rest of the cast and crew spread the word about their Kickstarter campaign, which generated over $56,000 to keep Awkward Black Girl going. With a Shorty Award under her belt and taping for season two well underway, BlackEnterprise.com caught up with the Stanford University graduate to discuss the inspiration behind ABG, why online is the space to be for content creators of color and what’s next on her agenda.

(Produced by Janel Martinez; Videography and editing by Brain Food Film)

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Janel Martinez

With a focus on news and the under 35 crowd, Martinez develops engaging, daily reports for BlackEnterprise.com. She also pens the blog, After School Daze: Life After Undergrad, where she delves into the day-to-day issues and concerns of recent graduates trying to adapt to life off campus. Prior to Black Enterprise, the Bronx, N.Y. native contributed to Latina, Latina.com, Honeymag.com, Syracuse Record and The Post-Standard. When she's not writing articles, the self-proclaimed travelista is on the prowl for her next excursion.   Martinez holds a bachelor's degree in magazine journalism and sociology from Syracuse University.


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