It’s a Buyer’s Market - Page 2 of 2
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It’s a Buyer’s Market

invoice, the amount the dealers paid.

What Consumers Paid for Light Duty Trucks (2007 CY)

Models

Vehicle Price Less Customer Cash Rebate

Customer Cash Rebate

Avg Finance Term (Months)

60-Month APR

60-Month Avg Pymt

Dodge Ram 1500 $24,666 $5,646 70 8.06% $458
Ford F-150 $27,467 $2,894 65 3.44% $493
Chevy Silverado 1500 $27,644 $2,243 64 4.69% $491
GMC Sierra 1500 $28,823 $2,336 63 4.30% $502
Toyota Tundra $29,818 $2,809 63 3.29% $528
Nissan Titan $26,408 $3,624 69 6.88% $492
Honda Ridgeline $28,460 N/A 62 6.27% $489
Lt. Duty Fullsize Truck $28,164 $3,125 65 4.27% $506
N/A: Honda didn’t offer rebates on the Ridgeline in 2007.

Models

Avg Lease Term (Months)

36-Month Lease APR

36-Month Avg Lease Pymt

Dodge Ram 1500 33 7.23% $503
Ford F-150 33 3.46% $417
Chevy Silverado 1500 41 6.95% $435
GMC Sierra 1500 39 7.36% $461
Toyota Tundra 41 3.41% $437
Nissan Titan 48 N/A N/A
Honda Ridgeline 40 4.38% $401
Lt. Duty Fullsize Truck 37 4.04% $452
N/A: The average lease term on the Nissan Titan was 48 months. Note: Toyota Tundra does not include the CrewMax model; Dodge Ram does not include MegaCab Source: Power Information Network

Sales of Light Duty Fullsize Trucks

Truck Type

2007

2006

Ford F-Series 690,589 796,039 -105,450
Chevy Silverado 618,257 636,069 -17,812
Dodge Ram 358,295 364,177 -5,882
GMC Sierra 208,243 210,736 -2,493
Toyota Tundra 196,555 124,508 72,047
Nissan Titan 65,746 72,192 -6,446
Honda Ridgeline 42,795 50,193 -7,398
Total Sales 2,180,480 2,253,914 -73,434
Source: Automakers


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