10 Career-Building Tips For Aspiring Publicists

10 Career-Building Tips For Aspiring Publicists

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Be Tech Savvy

In order to be a competitive publicist, you must remain on trend with technology. What are the top technology savvy PRs using? iPhone 6+? Mac Book Pro? What type of printers, scanners, et cetera, are worth my money? What are the best software and apps one needs to have downloaded on your gadgets? Heck, what is even your technology budget?

Those questions are important as not everyone can afford Radian 6, Vocus or even Sendgrid. You may have to find out what the cheap or free versions are. Most PRs use several applications or software platforms to get the job done. Once you have the technology, you have to maintain it by keeping up with manufacturer upgrades and new software and apps that make old versions obsolete.