Join An Organization
Always, always, always join the traditional business organizations. Whether it is the PRSA (Public Relations Society of America), the local Chamber of Commerce, Women’s Professional Groups, or even industry specific organizations — make sure to join those thriving institutions. Also, make sure to join online groups that can be found on Facebook, LinkedIn, and the like — as well as follow #PR, #Publicity, #Publicist, #SocialMedia to keep your networking game tight.
Always be equipped with tons of great looking business cards and flyers about what you do. Be eager to ask people how they are marketing and branding their business. Become a true and knowledgeable resource and healthy options will follow.