Know Your Expectations
Once you land yourself a PR contract with a client or receive a job offer, it is on you to make sure to know exactly what is expected of you. It may feel great and invigorating to sign on that dotted line, but have a lawyer look over your contracts before you place your John Hancock on anything.
On the other end, if you’re freelancing, it is easier to create monthly packages for clients that stipulate exactly what they will receive in a 30-day cycle. If you’re accepting a job in-house or with a firm, know what your roles and responsibilities are and always over deliver. That is imperative — even if you have to hire an assistant or intern yourself.