Women Winning: Study Finds Female Entrepreneurs Optimistic and Growing


Women also rated creativity (26%) and empathy for employees (17%) as stronger attributes than men. On the other hand, more men considered being tech-savvy (17%) and the ability to strategize (19%) as stronger key attributes.

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The study also concludes, “Women (59%) are also more effective than men (55%) at juggling work/life balance and are more likely to spend time with their families at work, with nearly a third saying their children will always have a place to work in their business. Men are more likely to believe it is better for their relationship if their children don’t work for their business.” The big takeaway? Women are more likely to hire their kids.

Also noteworthy, nearly a third of the women in the survey believe they have less access to capital and fresh opportunities than male business owners. But surprisingly, 18% of women said they think they have better access to clients than men small biz owners.

When it boiled down to making sacrifices for business success, according to the study, Nearly three out of four (72%) small business owners say they have made significant sacrifices in their personal lives for their businesses, with women more likely to sacrifice time for themselves, their social life, and their financial stability. Men on the other hand, are more likely to sacrifice their relationship with their spouse, time with their children, and their sex life.

There were a few instances where men and women biz owners are in total agreement. These include, “not spending enough time with my loved ones” as the top regret for both genders and and “not starting my business sooner” as second. They were also in agreement about their greatest accomplishments: having enough money to support their families, being their own boss, and doing what they love.

You can check out the full Bank Of America Report by clicking here.


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